Take off Career

Unveiling the Power of Email: Usage Statistics and Email Marketing Trends

The Power of Email: Exploring Usage and General Statistics

Email has been around for decades, but it remains one of the most effective communication tools for businesses and individuals alike. It provides a channel for personal and professional communication, allowing people to stay connected, informed, and productive.

With the ever-increasing digital landscape, email usage statistics continue to evolve, reminding us of its potential and its role in both our personal and professional lives. Global Email Volume: 347.3 billion emails

Did you know that each day, more than 347 billion emails are sent globally?

That’s right; email communication is a vital part of our daily lives. But it’s important to note that this number is projected to grow by a significant margin in the coming years.

By 2025, the global email volume is projected to reach 376 billion. This means email will continue to be an essential communication tool in the foreseeable future.

Mobile Email Usage: 61.9% Usage on Mobile Devices

Nowadays, mobile devices are ubiquitous, from smartphones to tablets, and mobile email usage is growing at an unprecedented rate. In 2019, 61.9% of emails were opened on mobile devices, up from 52.2% in 2018, with a projected increase of 47% by 2022.

This shows that as mobile technology continues to advance, more and more people will choose to use their mobile devices as their primary mode of email communication. Average Email Open Rate: 18%

Have you ever wondered how often your emails are being opened?

The average email open rate is around 18%, which means that only around one in five people open your email. However, this percentage varies by day of the week.

For instance, emails sent on Thursdays tend to have the highest open rates. This means that if you want your email to be noticed, timing is critical.

Email Usage for Marketing: An Effective Tool for Nurturing Leads and Generating Revenue

Email marketing is an effective tool for nurturing leads and generating revenue. It allows you to reach a vast audience and build relationships with your customers or potential clients.

In fact, email marketing can have an impressive ROI, returning an average of $38 for every dollar spent. With the right strategy and approach, email marketing can help your business build a steady stream of revenue.

Average Word Count in Emails: 434.48 Words

It’s no secret that people’s attention spans are getting shorter, which means that emails must be succinct yet informative. The average word count in emails is 434.48 words.

This should give you a good idea of how much information you can convey in an email and how to structure it effectively. Be direct, clear, and concise in your messaging to make your emails easy to understand.

Preference for Email Over Social Media: 4 out of 5 Marketers

While social media is an essential component of modern marketing, email remains a preferred choice for many businesses. In fact, four out of five marketers would give up social media than email.

This is due to email’s ability to provide a more personal, targeted, and measurable approach to reaching customers, making it a more effective communication tool for businesses. General Email Statistics: From Email Clients to Internet Users’ Preferences

Now let’s dive into some general email usage statistics.

Firstly, there are around 3.9 billion email users worldwide, with a projected growth of over 4% in the next few years. Secondly, Apple iPhone is currently the top email client, followed by Gmail, Apple Mail, Outlook, and Yahoo Mail.

Thirdly, email usage rates vary by gender and age group. Men make up 89.4% of email users, while women make up 91.1%.

Age demographics also play a role, with Millennials being one of the most frequent email users. Lastly, 45% of internet users avoid opening emails from unknown email addresses to avoid spam and phishing attempts.


As you can see, email usage statistics continue to evolve, with email remaining a powerful communication tool for businesses and individuals. Its potential for personalization, direct targeting, and ROI makes email marketing an effective tool for generating revenue.

By understanding these email statistics, you can leverage email communication to your advantage, creating more effective email marketing campaigns and bolstering your personal and professional communication strategies. Mobile Email Statistics: How Mobile Devices are Changing Email Usage

With the increasing prevalence of mobile devices, our method of accessing and utilizing email has undergone changes.

People now rely on their smartphones, tablets, and other mobile devices to check and respond to emails, making mobile email statistics increasingly relevant to modern email usage. Here, we explore how mobile devices have changed email usage by taking a more in-depth look at some of the most significant mobile email statistics.

Proportion of Mobile Email Opens: 61.9% Usage on Mobile Devices

One of the most critical mobile email statistics is the proportion of email opens on mobile devices. As of 2019, 61.9% of emails were opened on mobile devices, up from 52.2% in 2018, and projected to grow by 47% by 2022.

This means that if you’re sending an email, it’s more likely than not that the recipient will open it on their mobile device. Therefore, it’s essential to take mobile optimization seriously for your email campaigns.

Age Group Preference for Mobile Email: 40% of People 18 Years Old and Under

Studies show that age plays a significant role in mobile email usage preference. A recent survey found that 40% of people aged 18 years and below preferred using their mobile devices to check emails.

This is significant because it shows that younger generations have embraced mobile technology more than their older counterparts, highlighting the importance of optimizing your email campaigns to be smartphone-friendly. Reopening Behavior on Mobile Devices: 70% Reopen on Mobile, 30% Use Desktop, 65% More Likely to Click-Through

Another critical aspect of mobile email usage is how people reopen emails on their mobile devices.

A study by Yesware found that 70% of users reopen an email they had previously opened on a mobile device, and 30% switch to their desktop. Moreover, users who opened an email on mobile were 65% more likely to click-through.

This reinforces the importance of optimizing emails for mobile devices, as people are more likely to interact with emails on their mobile devices. Duration of Mobile Email Reads: 66% Read for over Eight Seconds

Several studies have explored the average duration of mobile email reads.

A 2019 study found that 66% of mobile email reads lasted for over eight seconds. This suggests that users are willing to take their time to read emails on mobile devices, and email marketers should not rush messages to avoid losing the reader’s attention.

Mobile-Friendly Email as a Performance Tactic: Second Most-Used Tactic

Creating mobile-friendly emails is one of the most-used performance tactics for email campaign optimization. A 2020 study by Litmus of email developers, marketers, and designers found that building emails to be mobile-responsive was the second most-used tactic to improve email performance.

Therefore, optimizing your emails for mobile devices can improve email performance and ensure that your messages reach a wider audience. Email Open, Click, and Bounce Rate Statistics: Understanding the Performance of Your Email Campaigns

Email open, click, and bounce rates are some of the most crucial performance metrics for email campaigns.

Let’s explore some email open, click, and bounce rate statistics to gain an insight into email campaign performance across various industries. Global Average Email Open Rate: 18%

The global average email open rate is around 18%.

This means that roughly one in five people open an email they receive. However, this rate can vary based on various factors, such as the time of day when emails are sent.

Time of Day for Email Opens: 9 AM to Noon

Email opens typically have a time of the day that is more favorable for email recipients to engage with emails. Studies show that 9 am to noon is the most favorable time of day for email opens.

This suggests that emails sent around this time are more likely to be opened by recipients. Email Campaign Open Rates by Time: 4 AM (24.31%), 9 AM (20.22%), 11 AM (20%)

However, email campaign success is much more than timing.

According to a recent study by GetResponse, the best time to send an email campaign depends on its objective, industry, and the targeted audience. For instance, emails sent at 4 am had a high open rate of 24.31%, while those sent at 9 am had an open rate of 20.22%, and those sent at 11 am also had a high open rate of 20%.

Average Email Deliverability: 79.6%

Email deliverability is the measure of the effectiveness of email campaigns at making it into the subscriber’s inbox. The average email deliverability rate is around 79.6%, which means that 20.4% of emails sent don’t make it to the subscriber’s inbox.

Email deliverability rates can be improved by maintaining a clean email list, using double opt-in, and avoiding spam trigger words. Email Performance Across Industries: Non-profit Industry (30.85% Open Rate), Restaurant and Food (30.09% Open Rate), Real Estate (28.37% Open Rate), Healthcare (26.88% Open Rate), Arts and Entertainment (25.97% Open Rate)

Email performance rates differ across various industries, with some industries doing better than others.

The non-profit industry has the highest email open rate at 30.85%, while the restaurant and food industry has a high open rate of 30.09%. For the real estate industry, the open rate stands at 28.37%, while healthcare is at 26.88%, and arts and entertainment at 25.97%.

Email marketers should be conscious of these industry averages to set their performance benchmarks. Email Bounce Rates by Industry: Transportation Services (15.93% Bounce Rate), Legal Services (14.42% Bounce Rate), Real Estate (13.17% Bounce Rate), Personal Care Services (13.16% Bounce Rate)

Email bounces occur when an email is undeliverable, such as an invalid email address ‘bounces’ back to the sender.

Email bounce rates and how they affect performance differ across industries. The transportation services industry has the highest bounce rate at 15.93%, followed by the legal services industry at 14.42%.

In contrast, the real estate industry has a bounce rate of 13.17%, and personal care services’ industry has a bounce rate of 13.16%. Reducing email bounce rates can help improve deliverability rates.

Performance Metrics for Welcome Emails: 82% Open Rate

Welcome emails are an essential component of email campaign success. Studies show that welcome emails have an open rate of around 82%, which is higher than most other email types.

A well-crafted welcome email is a perfect opportunity for email marketers to make an excellent early impression and establish a connection with the recipient. Influence of Email Sitting Time on Open Rates: Decreased Open Rates with Time

Email sitting time is significant to email open rates.

Studies show that email open rates tend to decrease over time, suggesting that timely delivery is crucial for email campaigns’ success. After 24 hours, the email open rate drops to roughly 13%, and this further decreases to less than 1% after 48 hours.

This shows how important it is to optimize email delivery timing to reach a higher percentage of the target audience.


Mobile email statistics and email open, click, and bounce rates are vital performance metrics for email campaigns. Understanding these statistics is vital to ensure email campaigns’ success and ensure that emails are reaching the intended target audience.

Whether it’s creating mobile-friendly emails or considering the best time to send an email campaign, these statistics are useful in optimizing your campaigns to increase engagement and drive better performance. Email Multimedia Statistics: Enhancing Engagement with Images and Videos

In the digital age, incorporating multimedia elements into email campaigns has become a popular strategy to capture recipients’ attention and increase engagement.

By utilizing images and videos in emails, marketers can convey their messages more effectively and create a more immersive experience. Let’s delve into some email multimedia statistics to understand the impact of multimedia elements on email campaigns.

Recipient Preference for Images and Videos in Emails: Enhancing Visual Engagement

Today’s recipients have come to expect visually appealing content in their emails. According to studies, 65% of email recipients prefer emails that include images, while 54% prefer emails with videos.

This preference for visual content is because images and videos can convey information more quickly and efficiently than plain text, capturing attention and generating interest. Marketers can leverage this preference by incorporating eye-catching visuals to enhance engagement with their email campaigns.

Impact of the Word “Video” in Email Subject Lines: Increasing Open Rates, CTR, and Decreasing Unsubscribes

The inclusion of the word “video” in email subject lines can significantly impact campaign performance. Research shows that emails with the word “video” in their subject lines have increased open rates by 19%, click-through rates (CTR) by 65%, and decreased unsubscribes by 26%.

This suggests that the mere mention of video in subject lines can pique recipients’ curiosity and entice them to open emails, boosting overall engagement. Performance Comparison between Emails with and without Graphics: Enhancing Open Rates

While emails with multimedia elements can provide a more engaging experience, it’s important to analyze their impact on specific performance metrics.

Emails with graphics, such as images or icons, have been found to have a 6% higher open rate compared to those without. This indicates that visual elements can draw recipients’ attention, making them more likely to open and explore email content.

By incorporating graphics into email design, marketers can increase visibility and improve campaign performance. Business (B2B and B2C) Email Statistics: Harnessing the Power of Email Communication

In both business-to-business (B2B) and business-to-consumer (B2C) contexts, email communication plays a crucial role in connecting with customers, clients, and prospects.

Let’s explore some statistics highlighting the importance and effectiveness of email in the business realm. Customer Preference for Email in Business Communication: A Preferred Mode of Communication

When it comes to business communication, email remains the preferred mode for customers.

Studies indicate that 74% of customers prefer email as a means of communication with businesses. This preference is likely due to the convenience, accessibility, and asynchronous nature of email, allowing customers to engage with businesses on their own terms and at their own pace.

Email Usage and Effectiveness for B2B and B2C Marketers: A Valuable Marketing Tool

Email is not only favored by customers but also widely used and appreciated by marketers. In the B2B space, 87% of marketers rely on email for their marketing efforts, recognizing its effectiveness in generating leads and nurturing relationships.

Similarly, in the B2C realm, 79% of marketers consider email as a crucial tool for connecting with their target audience and driving engagement. Usage of Email Marketing for Content Distribution and Lead Nurturing: Establishing and Strengthening Relationships

Email marketing plays a pivotal role in content distribution and lead nurturing strategies.

Statistics show that 90% of marketers utilize email for content distribution, recognizing its ability to reach a wide audience and deliver valuable information directly to subscribers’ inboxes. Furthermore, 31% of marketers rely on email newsletters specifically for lead nurturing, aiming to build trust, provide relevant content, and guide prospects through the customer journey.

Importance of A/B Testing and Call-to-Action in Email Campaigns: Optimizing Performance

To maximize the effectiveness of email campaigns, marketers incorporate A/B testing and strategic call-to-action (CTA) elements. A/B testing involves comparing two versions of emails to determine which performs better among recipients.

Research reveals that A/B testing can yield significantly higher returns, with a reported 37% increase compared to campaigns without this testing. Additionally, emails with a single CTA have been found to achieve a 371% higher CTR than those with multiple CTAs. This highlights the importance of optimizing email campaigns by refining content and design elements to drive better engagement and conversions.

In conclusion, incorporating multimedia elements such as images and videos in email campaigns can enhance engagement, capture recipients’ attention, and drive more favorable outcomes. By understanding recipient preferences, leveraging the impact of video in subject lines, and utilizing graphics effectively, marketers can optimize their email campaigns for improved performance.

Moreover, in the business realm, email remains a preferred mode of communication for customers, and its usage by marketers in both B2B and B2C contexts underscores its effectiveness in driving engagement, nurturing leads, and building relationships. By capitalizing on email marketing for content distribution, lead nurturing, and employing A/B testing and strategic CTAs, marketers can harness the power of email to yield better results and meet their business objectives.

Email Formatting Statistics: Enhancing Engagement with Effective Formatting

How an email is formatted can significantly impact its effectiveness and engagement levels. From word count and reading time to the use of emojis, email signatures, and sign-off choices, various formatting elements play a crucial role in capturing the attention of recipients.

Additionally, understanding the statistics behind email marketing can provide valuable insights into its effectiveness and usage. Let’s explore these formatting and email marketing statistics in more detail.

Word Count and Reading Time in Emails: Striking the Right Balance

Emails that are too long may overwhelm recipients, while overly brief emails may fail to convey necessary information. Studies indicate that the average word count in emails is around 434.48 words, taking an average of 3.3 minutes to read.

Understanding this statistic can help email marketers strike the right balance between providing sufficient information and respecting recipients’ time constraints. Character Count and Usage of Emojis in Subject Lines: Adding Personality to Emails

The character count in email subject lines is an important consideration, as it determines how much information can be conveyed concisely.

On average, subject lines contain approximately 43.85 characters. Additionally, the usage of emojis in subject lines has seen a rise in recent years, with 6.9% of subject lines featuring emojis.

Surprisingly, even in professional settings, 76% of individuals use emojis in their email communication, suggesting that they can add a personal touch to business conversations. Impact of Emojis in Email Subject Lines on Open Rates: Capturing Recipients’ Attention

When used strategically, emojis in email subject lines can significantly impact open rates.

Research shows that emails with emojis in subject lines yield a 56% increase in open rates compared to text-only subject lines. Emojis can help emails stand out in cluttered inboxes, evoke emotions, and create curiosity among recipients, prompting them to open and engage with the email content.

Influence of Email Signatures and Sign-Off Choices: Enhancing Professionalism and Engagement

Email signatures and sign-off choices contribute to the overall tone and impression of an email. Including a photo in an email signature can lead to 32% more replies, adding a personal touch and fostering trust.

Additionally, popular sign-offs, such as “Regards,” “Best wishes,” or “Sincerely,” can help maintain professionalism and leave recipients with a positive impression of the sender. Perceived Formal/Informal Nature of Emails: Context and Circumstances Matter

The nature of email communication can vary widely, depending on the context and the individuals involved.

A survey revealed that 17% of respondents perceived emails to be formal, while 33% considered them informal. However, a significant majority, 49%, believed that the formality of emails depends on the circumstances.

Adapting email tone and formality to match the situation and the recipient’s preferences is essential for effective communication. Email Marketing Statistics: Leveraging the Power of Email as a Marketing Channel

Email marketing remains a powerful tool for businesses to connect with their target audience, distribute content, and drive engagement.

By understanding email marketing statistics, marketers can gain valuable insights into its return on investment, effectiveness, adoption rate, frequency, and engagement metrics. ROI of Email Marketing: A Lucrative Investment

One of the key email marketing statistics is the impressive return on investment (ROI) it offers.

On average, businesses experience a $42 return for every $1 invested in email marketing. This high ROI is attributed to the cost-effectiveness and reach of email campaigns, making it an attractive marketing channel for businesses across industries.

Effectiveness of Email Marketing: A Critical Channel for Success

Email marketing continues to be highly effective for businesses. Approximately 29% of marketers regard email marketing as the most effective communication tool.

Furthermore, a significant 78% of marketers consider email critical to their overall marketing success. This underscores the importance of email in driving engagement, conversions, and customer retention.

Adoption and Usage of Email Marketing: Varied Adoption Rates Across Businesses

While email marketing is widely recognized as an effective strategy, adoption rates vary among businesses. Approximately 64.1% of small businesses actively use email marketing to reach their target audience.

However, surprisingly, 59% of business-to-business (B2B) companies do not leverage this powerful marketing tool, highlighting untapped potential for growth and engagement. Frequency and Engagement Metrics of Email Marketing Campaigns: Balancing Outreach and Overload

Determining the ideal frequency of email campaigns is crucial to maintain engagement without overwhelming recipients.

For B2B companies, research suggests that sending email campaigns approximately every 25 days is the optimal frequency. Additionally, email-open rates have been found to increase with the frequency of emails sent, up to a certain point.

This highlights the importance of striking the right balance between sufficient engagement and avoiding oversaturation. Email Newsletters and Discounts in Email Marketing: Driving Engagement and Sales

Email newsletters and discounts are widely utilized in email marketing to nurture leads and drive sales.

Approximately 31% of marketers use email newsletters specifically for lead nurturing, providing valuable content and building relationships with subscribers. Furthermore, discounts offered through email campaigns have been shown to increase sales by a significant eight times, making them an effective strategy to incentivize purchases.

In conclusion, email formatting plays a vital role in capturing recipients’ attention and generating engagement. By understanding statistics related to word count, reading time, character count, and the usage of emojis, email marketers can optimize their strategies to create captivating and effective email campaigns.

Additionally, statistics related to email marketing reveal its efficacy as a crucial marketing channel, with impressive ROI, high effectiveness ratings, and varying levels of adoption among businesses. By leveraging email marketing, businesses can drive engagement, nurture leads, and achieve their marketing goals.

In conclusion, email usage statistics and email marketing trends demonstrate the continued relevance and effectiveness of email communication in both personal and professional settings. Incorporating multimedia elements such as images and videos can enhance engagement, while strategic formatting choices, including the use of emojis and personalized signatures, can add personality and professionalism to emails.

Furthermore, email marketing proves to be a valuable tool for businesses, with its high ROI, effectiveness in content distribution and lead nurturing, and widespread adoption. The key takeaway is that optimizing email campaigns and staying abreast of emerging trends can lead to better engagement, stronger relationships with recipients, and ultimately, business success.

Email remains a powerful communication and marketing channel in today’s digital landscape, and harnessing its potential can unlock numerous opportunities for individuals and businesses alike.

Popular Posts