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Unlocking Career Opportunities Through Informational Interviews

The Importance of Informational Interviews

Are you currently on the search for a new job or considering a career change? The process can be daunting, but one effective way to gain valuable information is through informational interviews.

While the thought of reaching out to strangers may seem awkward at first, the benefits of conducting these interviews are substantial and should not be overlooked.

Awkwardness of Informational Interviews

The idea of networking and soliciting strangers for their time and expertise can be nerve-wracking. What if they don’t respond positively or agree to an interview?

What if the conversation is awkward or unproductive? These concerns are normal, but you don’t need to let them derail your job search efforts.

One of the keys to overcoming the discomfort of informational interviews is to reframe how you perceive them. Rather than viewing these conversations as an inconvenience or something you’re asking a favor for, view them instead as an opportunity to learn and improve.

Moreover, don’t be afraid to share your intentions and ask for help. People love feeling helpful, and they may have insights or connections that you had not considered before.

Most importantly, remember that the worst-case scenario is not a personal reflection of you, but it might be due to the person’s busy schedule or other commitments.

Benefits of Informational Interviews

The benefits of informational interviews outweigh the potential discomfort associated with the process. Conducting informational interviews can give you a better understanding of specific industries or companies, provide networking opportunities, and lead to unexpected job offers.


Networking is a vital part of advancing your career or finding a job. When you conduct an informational interview, you are creating an opportunity to meet new people in your desired field and learn from their experiences.

You can develop new contacts that may be helpful in your job search going forward.


Besides networking, another key advantage of informational interviews is the contacts you make. Each person you meet with is likely to have their own network of contacts, which can expand your own personal network further.

It is always helpful to know someone who can refer you to an opportunity or put in a good word for you with a prospective employer. Industry/company

An informational interview can offer insights into a particular industry or company.

You can learn about the current trends and challenges in the industry and gain information on companies that you may have an interest in. The knowledge you gain can be helpful in better tailoring your resume and cover letter to the specific company or role you’re applying for.

Requesting an Informational Interview

Now that you understand the benefits of informational interviews, you may be wondering how to go about requesting them. One of the best ways to request an informational interview is through email.

Overcoming Discomfort in Asking

Similar to the discomfort associated with the interview itself, there are concerns with feeling uncomfortable while asking for one. It can feel a bit invasive if you don’t know the person well, but remember, the worst they can say is no.

It doesn’t hurt to try, and generally, people are more likely to help than not.

Crafting a Polite and Concise Email

Here are a few tips for crafting an email requesting an informational interview:

1. Begin with a personalized greeting.

Use the person’s name if you know it and address them respectfully. 2.

Introduce yourself and explain what you admire about their work or the company they work for. 3.

Explain why you are reaching out and what you hope to gain from the interview. 4.

Provide an explanation of what the informational interview entails, keeping in mind that they may not be aware of what the process involves. 5.

Offer to speak on the phone to discuss logistics if they’re interested. Thank them for their time and consideration.

By keeping your email polite, concise, and respectful, you increase the likelihood of receiving a positive response.


In summary, the benefits of informational interviews are plentiful. While the idea may seem a bit intimidating at first, the process can be rewarding, and it can offer valuable insights that you may not have gained otherwise.

Remember, the worst anyone can say is no, so take the plunge and start asking for informational interviews today.

3) Preparation for the Informational Interview

The success of an informational interview starts with proper research and preparation. By taking the time to prepare for the interview, you show respect for the interviewee’s time and demonstrate a genuine interest in their work.

Researching the interviewee and industry

Before the interview, it is crucial to research the interviewee and the industry. Familiarize yourself with their work history, their current position, and their accomplishments.

This knowledge will form the basis of your questions and help guide the conversation. Demonstrate your interest in their work by highlighting specific aspects of their background or industry.

It is also important to research the industry that you are interested in. Learn about the current industry trends, market challenges, and company adaptations.

It’s essential to show your knowledge of the company and industry in the questions you ask.

Preparing questions

Crystalizing thoughtful questions can be challenging, but it is critical to the success of the interview. There are two kinds of questions you should prepare: standard questions and abstract questions.

Standard questions are the go-to questions for any informational interview. These questions include inquiries about how the interviewee entered their field, their current responsibilities and challenges, and their thoughts on industry trends or the company’s culture.

In contrast, abstract questions leverage on the interviewee’s experience. These types of questions allow the interviewee to share a piece of their unique experience with you.

Some potential abstract questions could be: “What challenges did you encounter as you moved up in your career?” or “What advice would you give to someone starting in your field?”

Having a prepared list of questions ensures that you stay focused on the interviewee’s responses without worrying about what question to ask next.

4) Conducting the Informational Interview

Once you have completed your research and prepared your questions, it’s time to conduct the informational interview.

Keeping the interview short and respectful of time

The length of the interview is essential. It is courteous to respect the interviewee’s time and to keep the interview to the allotted time frame.

If you have agreed upon twenty minutes, ensure that you start and finish on time, while still completing your key questions. Time management is critical.

Keep an eye on the time by checking your watch or phone periodically. It is not necessary to rush the interview process, but it is essential to be respectful of the time of the interviewee.

Ending the interview with professionalism

End the interview with professionalism and courtesy, thanking the interviewee for their time and insights. Ask if there is any additional information they would like to provide and request contact information for following up.

Remember, the purpose of this interview is to build connections and relationships, not just gain information. One key way to continue building upon the relationship with the interviewee is to send a thank-you email or note.

Reiterate appreciation for their time and add a few key takeaways from the interview.


Conducting successful informational interviews require effort, time, and preparation, but the benefits are ultimately worth it. By doing the work beforehand, asking thoughtful questions and respecting the interviewee’s time, you can establish valuable connections that could help you land your next job.

Consider informational interviews as an essential step in your job-searching arsenal to network, gain valuable insights, and build relationships that may lead to future opportunities.

5) Follow-up After the Informational Interview

After attending an informational interview, it is respectful to follow up with a thank-you note, which is an effective way to continue building relationships with the interviewee. A properly crafted note allows you to express gratitude for their time and insights, exhibit enthusiasm for your new connection, and add any additional details that may further solidify your relationships.

Importance of sending a thank-you note

Thank-you notes are a crucial component of the follow-up process. Sending one reiterates your gratitude for the interviewee’s time and insights and serves as an additional touchpoint for relationship development.

To make the process easier, type your thank-you note, but a handwritten note can also be a great touch. Either way, the note should be kept brief, genuine, and straightforward.

Reiterate how much you appreciated the time the interviewee spent with you, and mention key takeaways from the conversation to show that you were paying attention.

Including additional material and expressing gratitude

Sending additional materials, such as articles relevant to the conversation, is an excellent way to go beyond the call of duty and exhibit extra effort. The inclusion of additional materials shows that you were engaged in the conversation and fosters further connection between both parties.

Express your gratitude and enthusiasm in the thank-you note, and establish that you would like to remain in contact with the interviewee should any additional questions or opportunities arise. A genuine expression of appreciation and receptiveness to future correspondence not only shows a desire to learn and grow, but it also encourages continued communication and deepening of the relationship.

Relationship development

Relationships are the key component of advancing a career or finding a new job, and informational interviews can be an excellent way to begin developing these relationships. However, they don’t just end after the interview, but rather build and mature in the follow-up.

Maintaining the relationship requires continued communication and engagement from both parties. Establish a reasonable amount of time and frequency to check-in with the interviewee to keep the conversation going.

Engage with the interviewee on social networks, congratulating them on their achievements, or responding to their posts with thoughtful comments. The goal of relationship development is to build long-term relationships.

Relationships are not transactional. On the contrary, they develop over time and grow stronger as contacts share ideas and insights, provide feedback, and show appreciation for each other’s work.


In conclusion, crafting a follow-up plan after conducting an informational interview is essential to build long-term relationships with the interviewee. Sending a properly crafted thank-you note reiterates gratitude for their time and insights and provides further touchpoints for relationship development.

The inclusion of additional materials and a genuine expression of gratitude and desire to remain in contact can help solidify and deepen the relationship. Keep the communication going, and focus on establishing long-term relationships rather than immediate results.

Nonetheless, maintain open-mindness for future opportunities that may arise. In summary, informational interviews are valuable tools for job seekers and career changers.

While they may initially feel awkward, the benefits outweigh the discomfort. By conducting research, preparing thoughtful questions, keeping the interview respectful of time, and following up with a thank-you note, you can build meaningful relationships and gain valuable insights.

These relationships can open doors to new opportunities and provide a deeper understanding of industries and companies. Remember, informational interviews are not just one-time events; they are the beginning of long-term relationships.

Keep nurturing these connections and be open to future collaborations. By embracing informational interviews, you can enhance your job search and career prospects in significant ways.

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