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The Sweet Story Behind America’s Favorite Chocolate Brands

Chocolate Brands in the United States

Chocolate has been a popular treat for centuries, and there are many chocolate brands to choose from in the United States. From

Snickers to

Almond Joy, each brand has its unique flavor and history. In this article, we will explore some of the most popular chocolate brands in the U.S.


Owned by the Mars family,

Snickers is a popular chocolate candy bar with a mix of nougat, caramel, peanuts, and chocolate. It was introduced in 1930 and was first sold under the name Marathon.

Snickers became the official name in 1990. The candy bar got its name from the Mars family’s favorite horse,


Ingredients and Varieties

The ingredients of

Snickers are nougat, caramel, peanuts, and chocolate. The nougat is made from whipped egg whites and sugar.

The caramel is made from sugar, corn syrup, cream, butter, and vanilla extract. The peanuts are roasted, salted, and then coated with sugar.

The chocolate is made from cocoa solids, sugar, and milk.

Snickers has several varieties, including

Snickers almond,

Snickers white, and

Snickers crisp.

Snickers almond has chopped almonds in it, while

Snickers white has white chocolate instead of milk chocolate.

Snickers crisp has crisp rice filler, giving a crunchy texture.

Reese Products

Reese’s is a brand of Hershey’s that produces peanut butter cups. The brand was created by H.B. Reese, who started selling his peanut butter cups in 1928.

Hershey’s acquired the brand in 1963.

Ingredients and Varieties

The main ingredients of Reese’s peanut butter cups are peanut butter and chocolate. The peanut butter is made from ground peanuts, sugar, salt, and vegetable oil.

The chocolate is made from cocoa solids, sugar, and milk. Reese’s has several varieties, including dark chocolate, white chocolate, and big cups.

The dark chocolate variety uses dark chocolate instead of milk chocolate, while the white chocolate variety uses white chocolate. Big cups have more peanut butter filling than regular cups.


Hershey Company


Hershey Company produces several chocolate products, including Hershey’s chocolate bars and Hershey’s Kisses. The company was founded by Milton Hershey in 1894.

Ingredients and Varieties

The main ingredients of Hershey’s chocolate bars are cocoa solids, sugar, and milk. Hershey’s Kisses have a similar chocolate blend but are molded into small, bite-sized shapes.

Both types of chocolate have a distinct sweetness and creaminess.

Kit Kat

Kit Kat is a chocolate candy bar that is owned by Nestle. The brand was created by the H.B. Reese Candy Company in the United States and was first launched in the United Kingdom in 1935.


Kit Kat brand was acquired by Nestle in 1988.

Ingredients and Varieties

The main ingredients of

Kit Kat are wafers and chocolate. The wafers are made from flour, sugar, and oil, while the chocolate is made from cocoa solids, sugar, and milk.

Kit Kat comes in several varieties, including milk chocolate, dark chocolate, and white chocolate. Some varieties also have added flavors, such as mint or orange.

M&M Associates

M&Ms are chocolate candies that are owned by Mars. The brand was introduced in 1941 and has become a popular snack around the world.

The candy has a hard shell with a soft chocolate center.

Ingredients and Varieties

The main ingredients of M&Ms are milk chocolate and a hard candy shell. The candy shell is made from sugar, corn syrup, and coloring.

M&Ms come in several varieties, including peanut M&Ms, which have a peanut inside the chocolate center, and almond M&Ms, which have an almond inside the chocolate center. There are also several different colors of M&Ms, including green, blue, and red.

Almond Joy

Almond Joy is a candy bar that is owned by Hershey’s. It was introduced in 1946 and has become a popular snack around the world.

The candy has a coconut filling with whole almonds on top, and is covered in milk chocolate.

Ingredients and Varieties

The main ingredients of

Almond Joy are coconut, almonds, and milk chocolate. The coconut filling is made from sweetened coconut, corn syrup, and sugar.

The almonds are placed on top of the coconut filling before covering the candy in chocolate.

Almond Joy’s sister candy is called Mounds, which is identical in ingredients but does not have the almond on top.


Butterfinger is a candy bar that is currently owned by Ferrara Candy Company. It was first produced by the Curtiss Candy Company in 1923 and became a popular snack around the world.

The candy has a crunchy peanut butter center and is covered in milk chocolate.

Ingredients and Varieties

The main ingredients of

Butterfinger are corn syrup, sugar, and roasted peanuts. The peanut butter center is made from blending these ingredients together and then forming small pieces.

The candy is then coated in chocolate.

Butterfinger has several varieties, including Mini

Butterfingers and

Butterfinger Bites. Hershey’s Almond

Hershey’s Almond is a candy bar that consists of chopped almonds in every bite.

The candy is owned by Hershey’s and is a favorite snack for many people. It was introduced in 1908.

Ingredients and Varieties

The main ingredients of Hershey’s Almond are chopped almonds and milk chocolate. The candy has a creamy milk chocolate center with chopped almonds mixed in.

The almonds give the candy a crunchy texture.

3 Musketeers

3 Musketeers is a candy bar that is owned by Mars. It was introduced in 1932 and has become a popular snack around the world.

The candy has a whipped mousse center and is covered in milk chocolate.

Ingredients and Varieties

The main ingredients of

3 Musketeers are sugar, corn syrup, and milk chocolate. The whipped mousse center is made from whipping these ingredients together to create a fluffy texture.

The candy is then coated in milk chocolate.


In conclusion, there are many chocolate brands to choose from in the United States. Each brand has its unique history and flavor.

Whether you prefer

Snickers, Reese’s, Hershey’s,

Kit Kat, M&Ms,

Almond Joy,

Butterfinger, Hershey’s Almond, or

3 Musketeers, there is a chocolate brand for everyone.

Reese Products

H.B. Reese, the founder of Reese’s products, was a dairy farmer who started making peanut butter cups in his basement in 1923. At the time, there were no mass-produced peanut butter cups, and Reese had to come up with his recipe.

His peanut butter cups quickly became popular, and he started selling them to local stores and markets. Reese’s products were eventually acquired by Hershey’s, becoming one of their top-selling brands.

Founder and History

H.B. Reese was born in 1876 in Pennsylvania and became a dairy farmer in the 1910s. While he initially started making peanut butter cups as a side business, it quickly became his main focus.

Reese’s peanut butter cups were a hit, and word quickly spread. Reese quit his dairy farming business and started making peanut butter cups full-time.

He named his business the H.B. Reese Candy Company and expanded his product line to include other candy bars. In 1956, Reese’s business was acquired by Hershey’s, where it became one of the top-selling brands.

Merger with Hershey’s and Success

Hershey’s acquisition of Reese’s business was an important step in the company’s growth. Reese’s peanut butter cups became one of Hershey’s top-selling brands, thanks to Reese’s focus on peanut butter cups.

Hershey’s acquisition of Reese’s business also allowed the company to focus more on developing new candies and expanding its product line.

Hershey Company


Hershey Company is a chocolate manufacturer founded by Milton S. Hershey in 1894.

The company has a rich history filled with stories of innovation, expansion, and chocolate-making excellence. Hershey’s has many popular candy brands, including Hershey’s Kisses and Hershey’s Chocolate bars.

Hershey’s Kisses

Hershey’s Kisses were first introduced in 1907. The original Hershey’s Kiss was a flat-bottomed cone shape and was wrapped in silver foil and blue paper.

However, in 1921, the company changed the design to add a plume, giving it the iconic shape we all know today. The plume was added as a way to distinguish Hershey’s Kisses from other imitators, and it has since become an iconic part of the brand.

During World War II, aluminum foil rationing caused Hershey’s to change the way it wrapped its Kisses. The iconic silver foil was replaced with paper, and the plume was removed.

Hershey’s also played a significant role in the war effort, producing Military Chocolate D Ration bars that were used to feed soldiers in the field. Hershey’s Chocolate Bar

Milton S.

Hershey, the founder of Hershey’s, first learned about chocolate-making as an apprentice to a confectioner in Lancaster, Pennsylvania. He went on to start his own candy business in 1876, but it was not until he visited the 1893 World’s Columbian Exposition in Chicago that he learned about the chocolate-making process.

In 1900, Hershey used his newly acquired chocolate-making knowledge to create the Hershey Process, which allowed him to mass-produce milk chocolate. The Hershey’s Chocolate Bar was first introduced in 1900 and quickly became widely popular.

The company’s focus on innovation and quality has made Hershey’s one of the most beloved chocolate brands in the world.


Hershey’s and Reese’s products have long been staples of the American candy industry.


Hershey Company’s focus on innovation and quality has made it one of the most popular chocolate brands in the world, while Reese’s products have become one of the top-selling brands under the Hershey’s umbrella.

With a rich history filled with stories of growth and success, it’s clear that Hershey’s and Reese’s products will continue to be favorites of candy lovers for generations to come.

Kit Kat

Kit Kat is a popular chocolate-covered wafer candy bar that has been around since the 1930s. Nestle, the Swiss-based food and beverage company, currently owns the rights to this beloved candy brand.

The journey of

Kit Kat towards global production and success was not simple. In fact, it took the candy company years of trials and litigation to become what it is today.

Global Production and Nestle Agreement

The story of

Kit Kat began with the Rowntree’s Chocolate Crisp, invented by Rowntree’s, a British confectionery company, in the late 1920s. In 1935, the company renamed the candy bar

Kit Kat Chocolate Crisp, and it became an instant hit. World War II disrupted

Kit Kat’s production and distribution, but after the war, the brand resumed production and began to expand globally. It was during the 1980s that Nestle acquired the rights to

Kit Kat, and this marked the brand’s global expansion. Nestle acquired Rowntree’s, and with it, the rights to

Kit Kat. The Nestle-Rowntree’s merger allowed

Kit Kat to expand globally and become the international brand it is today.

Jingle and Slogan

A catchy jingle and a memorable slogan have helped

Kit Kat to become one of the most recognized chocolate candy brands globally. In 1986, the brand debuted its famous Gimme a Break jingle.

The jingle became a cultural icon that is still recognizable and relevant today.

Kit Kat’s famous slogan, “Have a break, have a

Kit Kat” was first introduced in 1958 and has remained unchanged ever since. The slogan has been used in various marketing campaigns for decades and has helped

Kit Kat to become one of the most popular candy bars in the world. M&M Associates

M&Ms are colorful, chocolate-covered candies that are beloved by millions of candy lovers worldwide.

Herbst Candy Company launched the original M&Ms in 1941 in the United States. The candy took inspiration from candy-coated chocolates that were distributed to Spanish Civil War soldiers.

However, it was Forrest Mars Sr.’s vision that brought M&Ms to where it is today.

Inspiration and Patent

Forrest Mars Sr. was the son of Mars Inc. founder Frank Mars.

In the 1930s, Mars began developing his own candy-coating formula after observing soldiers in the Spanish Civil War eating sugar-coated chocolate sweets. Mars patented his candy-shelling process in 1941 and began producing M&Ms.

The formula for the candy-coating used on M&Ms was an absolute game-changer.

Unlike other chocolate candies that could melt in your hands, M&Ms’ candy shell prevented them from melting. This game-changing innovation made M&Ms a favorite candy not only in America but worldwide.

Peanut M&Ms

Plain M&Ms were an instant success, but in 1954, the company introduced Peanut M&Ms. These were the first M&Ms to have a filling inside the candy shell. Peanut M&Ms became an instant hit thanks to their unique flavor and texture.

M&Ms hit another milestone when they introduced their “melts in your mouth, not in your hand” slogan in the early 1960s. Since then, peanut M&Ms have become the most popular flavor, outselling every other flavor in the M&Ms lineup.


In conclusion,

Kit Kat and M&Ms are two of the most beloved chocolate candy brands in the world. With their unique flavors, iconic slogans, and innovative production techniques, these brands have stood the test of time and continue to evolve.

From Nestle’s acquisition of

Kit Kat to M&Ms’ patented candy coating process and introduction of peanut M&Ms, innovation has been the driving force behind their success. The future looks incredibly bright for these brands as they continue to evolve and adapt to meet the changing tastes and preferences of consumers worldwide.

Almond Joy

Almond Joy is a popular candy bar that consists of sweetened coconut, one almond, and is covered in milk chocolate. The candy was first introduced by the Peter Paul Candy Manufacturing Company, which later merged with Cadbury Schweppes to become part of Cadbury Adams in 1978.

Almond Joy has a unique history and a connection to the U.S. military.

History and Military Connection

The origins of

Almond Joy can be traced back to the creation of the Mounds bar. The Mounds bar, which contains a similar coconut filling but does not include almonds, was invented in 1919 by Vincent Nitido for the Peter Paul Candy Manufacturing Company.

Nitido’s goal was to create a candy with a tropical flavor, and the sweetened coconut filling of the Mounds bar was the perfect fit. During World War II, the U.S. military found a connection with the Mounds bar due to its association with coconut and the exotic flavors it represented.

The Mounds bar was included in the rations of American soldiers, offering them a taste of home and a comforting treat in challenging times. The popularity of the Mounds bar among soldiers led to an increased demand for its production.

To meet this demand, the Peter Paul Candy Manufacturing Company expanded its production facilities and focused on producing Mounds bars. However, many soldiers expressed a desire for an almond to be added to the coconut filling, creating a unique blend of flavors.

In response to this feedback, the company introduced

Almond Joy, a variant of the Mounds bar that included a whole almond.

Almond Joy VS. Mounds and Slogan

Almond Joy and Mounds are two similar candy bars produced by the same brand, but with subtle differences. While both bars contain a sweetened coconut filling,

Almond Joy has the addition of a whole almond on top. This slight variation in ingredients creates a distinct flavor profile for each candy.

The slogan “Sometimes you feel like a nut, sometimes you don’t” has been associated with both

Almond Joy and Mounds for many decades. It was first introduced in the 1950s as a way to market both candies together, highlighting the fact that some people prefer the nutty taste of

Almond Joy, while others prefer the pure coconut taste of Mounds. The marketing campaign using this slogan cleverly played on the idea that consumers can have a different craving depending on their mood or preference.

It became a memorable jingle and helped to solidify the recognition of both candies in the minds of consumers.


Butterfinger is a popular candy bar known for its distinctive crisp peanut butter filling covered in milk chocolate. It was invented by Otto Schnering, the founder of the Curtiss Candy Company, in 1923.

Over the years,

Butterfinger has changed hands and undergone various marketing campaigns, solidifying its place as a beloved candy bar.

Invention and Ownership

Otto Schnering, a Chicago-based candy maker, first introduced

Butterfinger in 1923. He developed a unique recipe that combined a flaky, crisp peanut butter center with a rich milk chocolate coating.

This blend of textures and flavors set

Butterfinger apart from other candy bars of the time. The Curtiss Candy Company was responsible for manufacturing and distributing

Butterfinger for many years. However, in 1964, the company was acquired by Nestle, a Swiss multinational food and beverage company.

Nestle’s purchase of the Curtiss Candy Company included acquiring the rights to

Butterfinger, making it a part of the Nestle product lineup. Marketing and Simpson’s Influence

Butterfinger’s marketing campaigns have often embraced an edgy and irreverent tone in an attempt to differentiate itself and connect with the target audience. One of the most notable marketing collaborations for

Butterfinger came in the late 1980s and early 1990s when the brand partnered with the popular television show “The Simpsons.” This marketing campaign featured Bart Simpson as the mischievous spokesperson for

Butterfinger. Bart Simpson’s catchphrase, “Nobody better lay a finger on my

Butterfinger!”, became synonymous with the candy bar and further solidified its popularity among children and adults alike. The memorable commercials featuring Bart Simpson’s antics and his willingness to protect his

Butterfinger from others reinforced the brand’s edgy and playful image. The partnership between

Butterfinger and “The Simpsons” was not only successful in terms of marketing but also in establishing a cultural connection. The association between the two has endured over the years, with periodic collaborations and limited-edition packaging featuring “The Simpsons” characters.


Almond Joy and

Butterfinger are both iconic candy bars that have won the hearts of chocolate lovers around the world. From their unique origins and military connections to their distinct flavors and memorable slogans, these candies continue to be cherished by candy enthusiasts of all ages.

The histories and marketing campaigns of

Almond Joy and

Butterfinger have helped to shape their identities and cement their positions in the candy industry. As these candies continue to evolve and adapt to changing tastes and preferences, their legacies remain strong, ensuring their place in the hearts and palates of candy lovers for years to come.

Hershey’s Almond

Hershey’s Almond is a delicious candy bar that combines the smooth and creamy taste of Hershey’s milk chocolate with the satisfying crunch of chopped almonds. It is a variation of the classic Hershey’s chocolate bar that was introduced to provide consumers with added variety and a different taste experience.

Hershey’s Bar Inspiration

The inspiration behind creating Hershey’s Almond was to offer consumers another option and flavor profile within the Hershey’s chocolate bar lineup. The original Hershey’s chocolate bar was introduced in 1900 and quickly became a favorite among chocolate lovers.

However, in response to the changing tastes and desires of consumers, Hershey’s decided to experiment with different variations to cater to a wider audience.

Chopped Almond Controversy

When Hershey’s Almond was first introduced, the decision to use chopped almonds instead of whole almonds sparked some controversy among consumers. While some embraced the change and appreciated the different texture that chopped almonds provided, others expressed a dislike for the chopped almonds and preferred the traditional whole almonds found in some other almond chocolate bars.

The public’s response to the chopped almonds led Hershey’s to take the feedback into consideration. They listened to their customers and conducted market research to understand their preferences better.

As a result, Hershey’s made the decision to revert to using whole almonds instead of chopped almonds in their Hershey’s Almond bars, responding to the request for a more traditional almond eating experience. This adjustment proved to be successful, as the revert to whole almonds in Hershey’s Almond bars resonated positively with consumers.

The switch back to whole almonds ensured that Hershey’s continued to offer a satisfying and enjoyable almond chocolate bar that appealed to a broader range of chocolate enthusiasts.

3 Musketeers

3 Musketeers is a famous candy bar known for its whipped mousse center and luscious milk chocolate coating. The inspiration behind

3 Musketeers was to create a candy bar that would resemble the classic Neapolitan ice cream, which features layers of chocolate, strawberry, and vanilla flavors.

Original Version and Inspiration


3 Musketeers was introduced in 1932, it initially had three separate flavors: chocolate, strawberry, and vanilla, each representing a different “musketeer.” The idea behind this candy bar was to provide consumers with a unique taste experience by combining the classic flavors of Neapolitan ice cream into a single candy bar. However, due to production and marketing challenges, the strawberry and vanilla flavors were eventually eliminated, leaving only the chocolate-flavored whipped mousse center.

Despite this change, the candy bar retained its name,

3 Musketeers, as a nod to its original inspiration and concept.

Variations and Sizes

Over the years,

3 Musketeers has introduced different variations and sizes to cater to consumers’ preferences and needs. One popular variation of

3 Musketeers is the mint-flavored version, which was introduced to offer a refreshing twist on the classic chocolate flavor. The mint option became a hit among mint chocolate lovers and expanded the brand’s appeal to a wider audience.

In addition to variations in flavor,

3 Musketeers is available in different sizes to suit different occasions and portion preferences. The candy bar comes in standard size options for individual servings and miniatures for bite-sized enjoyment.

This range of sizes allows consumers to choose the option that best fits their needs, whether it’s a single indulgence or a shareable treat.


Hershey’s Almond and

3 Musketeers are two iconic candy bars that have their unique stories and flavors. From the introduction of Hershey’s Almond to provide variety and meet consumer desires to the creation of

3 Musketeers inspired by Neapolitan ice cream, these candy bars have captivated chocolate lovers for decades. The journey of Hershey’s Almond, from the controversy surrounding chopped almonds to the decision to switch back to whole almonds, highlights the importance of listening to consumer feedback and continuously adapting to meet their expectations.

Likewise, the evolution of

3 Musketeers, from originally featuring multiple flavors to focusing on its signature chocolate center, demonstrates the ability to adapt to production and marketing challenges while still delivering a delicious and satisfying candy bar. As these candy bars continue to innovate and introduce new variations, sizes, and flavors, they cement their positions as beloved treats that provide indulgence and enjoyment to people around the world.

In conclusion, the chocolate brands discussed in this article – Hershey’s Almond and

3 Musketeers – have each made their mark in the candy industry. Hershey’s Almond navigated through controversy to meet consumer preferences, showcasing the significance of listening to feedback and adapting accordingly.


3 Musketeers captured the essence of Neapolitan ice cream, delivering a unique flavor experience. These examples highlight the importance of consumer satisfaction and innovation in the competitive chocolate market.

As chocolate brands continue to evolve and create new variations, it is essential to not only meet consumer desires but also embrace creativity and adaptability to stand out among the vast array of available options. So, next time you indulge in a chocolate bar, remember the stories behind them, and savor the outcomes of these timeless creations.

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