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The Rise of Private Label Bread: Affordable On-Brand and Delicious

Private Label Bread: Affordable, On-Brand, and Popular

For years, grocery store chains have offered a variety of name-brand bread products alongside their private label alternatives. You may have seen them before: loaves of bread with the store’s name on it instead of big, familiar brands like Wonder Bread.

So, what is private label bread, and what makes it such a popular option? In this article, we’ll explore the world of private label bread, including its benefits, history, and current popularity.

Definition and Background

Simply put, private label bread is bread made by a third-party company and sold by a particular store under its own brand name. These products are usually cheaper than their name-brand counterparts and may have only a minimal difference in quality.

One of the biggest advantages of private label bread is that it provides stores with on-brand products, without the need for recipe development. All they have to do is choose a bakery to partner with, and the bakery handles everything else, from product development to packaging.

Benefits of Private Labeling

Private label bread offers a number of benefits to both grocery stores and their customers. Since stores can brand the products themselves, they can offer a unique selection of bread that’s not available anywhere else.

This can help stores differentiate themselves from competitors and potentially generate more customer loyalty. For customers, private label bread can be a more affordable alternative to name-brand options.

This is especially true during times of economic hardship, like the Great Recession. When consumers are looking for ways to save money, they may be more likely to look for cheaper alternatives to name-brand products.

Another benefit of private label bread is that it can be customized to fit the needs and preferences of a particular store’s customers. For example, if a store has a large population of people who are gluten-free, they may choose to offer gluten-free bread under their private label brand.

Popularity and Success

Private label bread has been around for decades, but it became especially popular during the Great Recession, as consumers looked for ways to save money. According to a 2019 report by the Food Industry Association, private label bread accounted for 25.1% of all bread and bread product sales in 2018.

Since then, private label bread has only continued to grow in popularity. These products are now available in a variety of stores, from small, independent grocers to big-box retailers like Walmart and Target.

One of the key reasons for this popularity is that private label bread is often just as good as its name-brand counterparts, at a fraction of the cost. Grocery stores work with high-quality bakeries to produce their private label products, meaning customers can enjoy the same great taste and quality they expect from bigger brands.

United States Bakery

If you’re a fan of private label bread, you may be familiar with

United States Bakery (USB). This bakery has been producing bread products for over a century and is now the second-largest commercial bakery in the Western United States.


USB was founded in 1906 by Engelbert Franz, who started out baking 5-inch hamburger buns for local restaurants. Over time, the bakery expanded to offer a wider range of products, including bread, rolls, and pastries.

Today, USB is still family-owned and operated, with the fourth generation of Franzes at the helm. The company has a reputation for its commitment to quality, using only the best ingredients and state-of-the-art production processes to create their products.

Bakery Acquisitions

Over the years, USB has grown through a series of strategic acquisitions. One of its most famous acquisitions was the Hostess Sweetheart brand, which they purchased in 2013.

Since then, they’ve expanded even further, buying Eddys Santish Farms in 2015 and Grandma Emilies brands in 2016. These acquisitions have helped USB become one of the biggest players in the bread industry, allowing them to produce a wide range of products under their own brand name while still offering private label options to their retail partners.

Guinness World Record

One of USB’s most memorable achievements was setting a

Guinness World Record for the world’s longest hot dog bun in 2015. The bakery created a massive bun that measured over 1,000 feet long and weighed in at over 800 pounds.

This record-breaking feat was just one example of USB’s creativity and innovation when it comes to baking. The company is always looking for new ways to push the envelope and create exciting new products for their customers.


Private label bread is a popular and affordable alternative to name-brand products. Grocery stores can customize their offerings to fit the needs and preferences of their customers, while bakeries like

United States Bakery can create high-quality products that meet the same standards as bigger brands.

Whether you’re a fan of private label bread or you prefer to stick with familiar name-brand products, there’s no denying the impact that private label options have had on the bread industry. As grocery stores continue to expand their private label offerings, it’s clear that this trend is here to stay.

Campbell Soup Co. and Flowers Foods: A Look at Two Major Players in the Food Industry

The food industry is constantly evolving, with companies expanding their product lines, acquiring new brands, and exploring new markets. Two major players in this industry are Campbell Soup Co. and Flowers Foods.

In this article, we’ll take a deep dive into these companies, exploring their product ranges, global acquisitions, and more. Campbell Soup Co.

Product Range

Campbell Soup Co. is a leading producer of canned soups and processed food products. They also operate several other brands, including Pepperidge Farm, Snyders of Hanover, V8, and Swanson.

With such a wide range of products, Campbell Soup Co. has something for everyone. Their canned soup products are perhaps their most well known, with classic options like chicken noodle, tomato, and cream of mushroom.

In recent years, the company has also expanded its offerings to include healthier options like organic soups, low-sodium soups, and soups with no artificial flavors or colors. In addition to canned soups, Campbell Soup Co. also produces a variety of other food products.

Pepperidge Farm is a well-known brand of sandwich bread, snack cakes, and cookies. Snyders of Hanover produces a range of snacks like pretzels, chips, and popcorn.

V8 is a popular line of vegetable juices, while Swanson offers quality chicken and beef broth.

Brands and

Product Lines

One of the unique things about Campbell Soup Co. is that they offer a variety of product lines and brands. Pepperidge Farm, for example, produces a range of snack cakes, including Milano cookies, Nantucket cookies, and Goldfish crackers.

They also produce sandwich bread, including their famous Harvest Wheat variety. Snyders of Hanover offers a wide variety of snacks, including flavored pretzels, tortilla chips, and popcorn.

They also produce a line of gluten-free snacks for those with dietary restrictions. In addition to their well-known brands, Campbell Soup Co. has also expanded into dessert products with the acquisition of Kelsen Group, a Danish baked goods company.

This move has allowed them to broaden their offerings and appeal to a wider range of customers.

Global Acquisitions

One of the keys to Campbell Soup Co.’s success has been their willingness to acquire new brands and expand into new markets. In recent years, they’ve made several major acquisitions, including the purchase of Kelsen Group and the acquisition of several organic food companies like Pacific Foods and Plum Organics.

These acquisitions have allowed Campbell Soup Co. to broaden its product offerings and appeal to a wider range of customers. It has also helped the company stay competitive in the ever-changing food industry.

Flowers Foods

Company Background

Flowers Foods was founded in 1919 by brothers William Howard and Joseph Hampton Flowers. Today, the company operates 47 bakeries across the United States, producing a wide range of bread, buns, rolls, snack cakes, pastries, and tortillas.

Flowers Foods is committed to quality, using only the best ingredients and baking practices to create their products. They’re also committed to sustainability, working to reduce waste and minimize their impact on the environment.

Acquisitions and Brands

Over the years, Flowers Foods has acquired a number of different brands, allowing them to expand their product offerings and reach new customers. One of their biggest acquisitions came in 2013 when they purchased Mrs.

Freshlys, a leading manufacturer of snack cakes and pastries. Other notable acquisitions include European Bakers, who produce a variety of bread and bakery products, and the iconic Wonder Bread brand.

Flowers Foods also owns well-known brands like Natures Own, Whiteweat, Sunbeam, Blue Bird, Tastykake, and Daves Killer Bread.

Operating Segments

One of the unique things about Flowers Foods is that they operate in two different segments: Direct Store Delivery (DSD) and Warehouse. Their DSD segment is responsible for distributing fresh bread, buns, and rolls to supermarkets and other retailers across the country.

Their Warehouse segment, on the other hand, is responsible for producing and distributing snack cakes, pastries, and other baked goods. This segment operates out of five distribution centers across the United States and distributes its products to retailers and consumers through several different channels.


Both Campbell Soup Co. and Flowers Foods are major players in the food industry, with a wide range of brands and products to offer. Whether you’re looking for canned soup, bakery products, or snack cakes, these companies have something for everyone.

Through their global acquisitions and commitment to quality, they continue to innovate and grow in an ever-changing industry. Bimbo Bakeries USA and Lewis Bakeries: Two Mid-Size Bread Producers Making a Big Impact

Bread is a staple of life, enjoyed by millions of people around the world every day.

Two mid-size bread producers that have made a big impact in the United States are Bimbo Bakeries USA and Lewis Bakeries. In this article, we’ll take a closer look at these companies, exploring their histories, product lines, and innovations.

Bimbo Bakeries USA

Company Formation

Bimbo Bakeries USA is a subsidiary of the Mexican food conglomerate Grupo Bimbo. The subsidiary was formed in 1994 when Grupo Bimbo bought La Hacienda and Pacific Pride Bakeries, two regional bread producers in the U.S.

Since then, Bimbo Bakeries USA has grown to become one of the largest bread producers in the United States.

They currently operate over 60 bakeries across the country, with more than 20,000 employees and 11,000 sales routes that serve over 1.2 million customers each week.

Brands and Acquisitions

One of the reasons for Bimbo Bakeries’ success is its ability to acquire well-known brands and integrate them into its operations. The company has acquired a number of notable brands over the years, including Entenmann’s, Sara Lee, Thomas, and others.

These acquisitions have allowed Bimbo Bakeries USA to offer a wide range of bread products to its customers, including bagels, English muffins, sliced bread, pastries, and more. They also produce gluten-free options and other specialty products to meet the needs of various dietary restrictions.

Headquarter Location

Bimbo Bakeries USA is headquartered in the suburb of Philadelphia. This location provides easy access to the company’s operations across the Eastern United States, making it a convenient hub for logistics and transportation.

Lewis Bakeries



Lewis Bakeries was founded in 1925 in Evansville, Indiana. The company originally used Ford Model T trucks to deliver its bread products to customers throughout the region.

By 1945, the company was delivering 75,000 loaves of bread each week, thanks to its innovative production techniques and quality products.

Brands and Product Line

Lewis Bakeries offers a variety of bread products under its Lewis Bake Shop, Bunny Bread, and Healthy Life brands. They produce soft, white bread, as well as wheat bread, whole grain bread, and other specialty bread products.

In addition to their sliced bread products, Lewis Bakeries offers a line of snack cakes, including chocolate cupcakes, honey buns, and apple pies. They also produce hot dog and hamburger buns, as well as English muffins, bagels, and more.

Small Batches and Hearth-Baked

One of the things that sets Lewis Bakeries apart is its commitment to producing small batches of bread using hearth-baked techniques. This means that each loaf of bread is cooked in a stone oven, giving it a unique, crusty exterior and fluffy interior.

In addition to their commitment to quality, Lewis Bakeries is also known for its variety of bread products. They offer over 300 different products across their various brands, giving customers plenty of options to choose from.


Bimbo Bakeries USA and Lewis Bakeries may be mid-size bread producers, but they’ve both made a big impact in the industry. Through their commitment to quality, innovation, and a wide range of products, they continue to serve customers across the United States.

Whether you’re looking for sliced bread, pastries, or specialty bread products, these companies have something to offer. Northeast Foods and Aunt Millie’s Bakeries: Local Favorites with a National Presence

In the realm of bread production, two regional companies that have gained national recognition are Northeast Foods and Aunt Millie’s Bakeries.

These companies have built loyal customer bases with their quality products and commitment to social responsibility. In this article, we’ll delve into the backgrounds of Northeast Foods and Aunt Millie’s Bakeries, explore their product offerings, and highlight their philanthropic endeavors.

Northeast Foods

Company Background

Northeast Foods is a renowned baking company that specializes in producing delicious bread, rolls, bagels, and English muffins. The company was formed through the merger of Schmidt Baking Company, Ottenberg’s, and HS Distribution.

Northeast Foods operates baking facilities across multiple states, allowing them to serve customers in the Northeastern and Mid-Atlantic regions of the United States.

Distribution and Customized Programs

Northeast Foods supplies its products to a wide range of customers, including food service units, restaurants, and retail stores. They also offer co-packing and co-manufacturing services, partnering with other brands to produce private label programs.

This allows them to cater to the specific needs of their customers and deliver tailor-made products.

Hearth-Baked and Small Batches

Northeast Foods takes pride in being a variety baker, offering over 300 different products to meet the diverse preferences of consumers. One aspect that sets them apart is their commitment to hearth-baked techniques and producing small batches.

This traditional baking method imparts a unique crusty exterior and a delightful, soft interior to their products. Aunt Millie’s Bakeries



Aunt Millie’s Bakeries has a rich history that dates back to 1901 when the Piszczek family began the production of wafers in Fort Wayne, Indiana.

Over the years, the company expanded its product line to include bread, cakes, and cookies. Now, Aunt Millie’s Bakeries operates five bakeries in the Midwest region of the United States.

Brands and Products

Aunt Millie’s Bakeries is dedicated to offering a wide range of high-quality bread and bakery products. Their flagship brand, Aunt Millie’s, encompasses family favorites like sliced bread, buns, rolls, and English muffins.

They also produce other notable regional brands such as Hillbilly, Holsum, Johnsonville, Koepplingers, Soft N Good, and Sunbeam.


Beyond their delicious baked goods, Aunt Millie’s Bakeries is committed to social responsibility and environmental stewardship. One notable way they contribute to the community is by combating hunger.

They regularly donate bread and bakery products to food banks and sponsor hunger relief events. The company also focuses on reducing its environmental impact by implementing sustainable and energy-efficient practices in their operations.


Northeast Foods and Aunt Millie’s Bakeries have both established themselves as prominent players in the bread and bakery industry. While Northeast Foods serves the Northeastern and Mid-Atlantic regions with their diverse product offerings and custom programs, Aunt Millie’s Bakeries delights customers in the Midwest with their trusted brands.

Both companies also demonstrate their commitment to giving back by supporting philanthropic initiatives and promoting social responsibility. With their dedication to quality, variety, and community engagement, Northeast Foods and Aunt Millie’s Bakeries continue to earn their reputations as both local favorites and nationally recognized baking giants.

Aryzta US Holdings and Pan O Gold Baking Company: Baking Excellence and Philanthropic Commitment

In the realm of global baking companies, Aryzta US Holdings and Pan O Gold Baking Company have made a name for themselves with their exceptional products and dedication to giving back. In this article, we will explore the backgrounds of Aryzta US Holdings and Pan O Gold Baking Company, delve into their product lines and bakery operations, and highlight their philanthropic endeavors.

Aryzta US Holdings

Global Baking Company

Aryzta US Holdings is part of a global baking company with operations spanning across Canada, South America, Europe, Asia, Australia, and New Zealand. They specialize in frozen bakery operations, offering a wide range of baked goods to customers worldwide.

Aryzta US Holdings is known for its dedication to recipe development and innovative packaging solutions, ensuring that their products meet the highest standards of quality and freshness.

Specialty Brands

Aryzta US Holdings boasts an impressive portfolio of specialty brands, each known for its unique offerings. La Brea Bakery, one of their signature brands, is renowned for its artisan bread that is baked fresh daily.

Otis Spunkmeyer is another well-known brand under Aryzta US Holdings, offering a delectable range of cookies, muffins, donuts, and pastries that are beloved by consumers. Oakrun Farm bakery is recognized for its delectable assortment of buns, pizza, cakes, and flatbreads, adding versatility to their product offerings.

Number of Bakeries

Aryzta US Holdings operates a network of 24 bakeries, strategically positioned across different regions. These bakeries are equipped with state-of-the-art facilities and technology to ensure efficient production and delivery of their baked goods.

With multiple bakeries, Aryzta US Holdings can meet the demands of their customers and ensure that their products reach markets in a timely manner.

Pan O Gold Baking Company

Company Background

Pan O Gold Baking Company, also known as the Bearded Baking Company, has a rich history rooted in the Alton family. Since its inception, the company has remained committed to producing high-quality baked goods.

They operate three bakeries in the Midwest region of the United States, allowing them to serve customers in a timely and efficient manner.

Product Lines

Pan O Gold Baking Company specializes in a wide variety of baked goods, including bread, buns, bagels, muffins, donuts, and rolls. They offer an extensive range of products to cater to the diverse tastes and preferences of their customers.

Pan O Gold takes pride in using only the finest ingredients and traditional baking methods to deliver exceptional quality in each of their products.


Beyond their baking endeavors, Pan O Gold Baking Company is dedicated to making a positive impact in their communities. They actively engage in philanthropic efforts, focusing on combating hunger through various initiatives.

The company makes regular donations to food banks and organizations working diligently to address food insecurity. By supporting these endeavors, Pan O Gold is playing a crucial role in alleviating hunger and making a significant difference in the lives of those in need.


Aryzta US Holdings and Pan O Gold Baking Company are two baking powerhouses that have gained recognition for their exceptional products and commitment to philanthropy. Through their global operations, Aryzta offers a diverse assortment of baked goods under flagship brands like La Brea Bakery, Otis Spunkmeyer, and Oakrun Farm bakery.

Pan O Gold, on the other hand, serves its customers in the Midwest region with its wide range of bread, buns, bagels, and more. Both companies demonstrate a strong commitment to giving back, with Aryzta supporting communities through its global reach, and Pan O Gold actively combating hunger in its local communities.

With their dedication to excellence and community impact, Aryzta US Holdings and Pan O Gold Baking Company continue to make a significant mark in the baking industry. In conclusion, the article highlighted the success and contributions of four major players in the bread and bakery industry: Bimbo Bakeries USA, Flowers Foods, Campbell Soup Co., and Lewis Bakeries.

These companies have demonstrated their ability to adapt to changing consumer preferences, expand their product lines, and make notable acquisitions. Additionally, their commitment to philanthropy and social responsibility has left a lasting impact on their respective communities, with initiatives aimed at combating hunger and supporting local organizations.

This article underscores the importance of the bread and bakery industry in meeting consumer needs and fostering positive change. It serves as a reminder of the diverse range of options available to consumers and the impact that these companies can have beyond just food production.

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