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The Art of Proactive Sourcing: How to Find Top Talent

In today’s competitive job market, having the right talent is essential for business success. One of the most effective ways to find top talent is to proactively source passive candidates.

Passive candidates are individuals who are not actively looking for a new job but may be interested in the right opportunity if presented to them. In this article, we’ll discuss the importance of sourcing passive candidates, the selective approach to reaching out, and the factors to consider when deciding who to reach out to.

We’ll also look at the importance of searchability and ways to increase it. Part 1: Proactively Sourcing Passive Candidates

According to a report by Jobvite, 59% of employed adults are open to a new job, but only 15% are actively looking.

This means that there is a significant pool of potential candidates that can only be reached by proactively sourcing them.

Importance of sourcing passive candidates

Passive candidates are often a better match for the job’s requirements than active candidates. They are not desperate for a job and may have a better work-life balance already.

Sourcing passive candidates allows recruiters to identify and engage with candidates who might not otherwise apply but may still be interested in the opportunity. This can lead to higher quality hires and faster time-to-fill.

Selective approach to reaching out

When reaching out to passive candidates, a selective approach should be taken. Customized messages should be sent to each candidate that highlights why they would be a great fit for the role.

This approach may take more time than sending out a generic message but can significantly increase response rates.

Factors in deciding who to reach out to

Several factors should be taken into account when deciding who to reach out to. Searchability is an important factor.

Candidates with optimized profiles are more likely to show up in search results. Profile details like tenure, industry experience, and keywords also help recruiters to identify candidates who are a good fit for the role.

Candidates who are active on social media or have participated in recent events relevant to the industry can also be great candidates to reach out to. Part 2: Searchability

Searchability is how easily someone can find you online.

It’s an important factor in today’s job market, where using technology to identify candidates is becoming the norm.

The importance of being findable online

A LinkedIn survey found that 87% of recruiters use LinkedIn to find and vet job candidates. Almost half of all job seekers are contacted by recruiters on LinkedIn. Being findable online is essential to get noticed by recruiters and potential employers.

Ways to increase searchability

To increase searchability, the first and most important step is to optimize your LinkedIn profile. Your profile should be complete, and you should include relevant keywords that people might use to search for your skills.

Create a personal website that showcases your work and experience, and make sure that your website and social media profiles link to each other. Relevant keywords should also be used on your personal website.


Proactively sourcing passive candidates and increasing searchability are essential for job seekers who want to get noticed by recruiters and potential employers. The selective approach to reaching out to candidates and taking into consideration the relevant factors to decide who to reach out to helps recruiters find the right fit for the job.

While optimizing your LinkedIn profile and personal website will increase your searchability, being active in events relevant to your industry and staying up-to-date on the latest trends and industry news can also help you be found by potential employers. Part 3: The Right Keywords

In today’s job market, having the right keywords in your profile can make all the difference in attracting recruiters and employers.

When using job search engines, recruiters and employers are searching for candidates with specific qualifications, skills, and experience. Having those keywords in your profile can ensure that you are visible to the right people.

Importance of relevant keywords in a profile

Relevant keywords in a profile are essential because they help recruiters and employers find potential candidates easily. With the right keywords, recruiters can identify candidates with the required skills and experience, and the candidate’s profile is more likely to appear in search results.

This improves the candidate’s chances of being contacted for job opportunities.

Tips for including relevant keywords

To include relevant keywords, the job seeker should research job postings for similar positions to identify the keywords that are commonly used in the industry. These might be technical terms, job titles, required skills, or common certifications.

Job seekers can then highlight their skills and experience in their profile using those keywords, making them more visible to recruiters and potential employers. Part 4: Profile Details

In addition to having relevant keywords, the details in a candidate’s profile can also be essential in attracting potential employers.

Here are some elements to focus on:

The importance of a complete profile

A complete profile is one of the essential elements of attracting recruiters and potential employers. A complete profile should include details of the candidate’s qualifications, experience, skills, and achievements.

Candidates should ensure they provide a high-quality profile picture. Along with additional information like awards, accomplishments, and experiences gained outside work.

Hints that suggest passive job seeking

Sometimes candidates may not actively search for jobs but may still be open to the right opportunity if it arises. Here are some hints that suggest passive job seeking:

Summary or headline mentioning interests

Job seekers interested in exploring new opportunities can use their LinkedIn summary or headline to highlight their interests and priorities. These interests can signal to recruiters and potential employers that the candidate is open to new job offers and provides insight into what motivates the candidate.

Contact information

Candidates open to new job opportunities should include their contact information in their profiles. Recruiters and potential employers can use this information to reach out to candidates with exciting job offers.

Be sure to include a professional email address and a phone number in addition to links to other social platforms where recruiters can reach them.


Having the right keywords and a complete profile with hints that suggest passive job seeking can make a significant impact on attracting recruiters and potential employers. Candidates must keep their profiles updated, including relevant skills and experience, which increases the likelihood of being found in search results.

While being passive, job seekers should actively engage with their LinkedIn network, sharing updates, and interacting with industry professionals to keep their profile visible and current. Part 5: Activity

In today’s social media age, having a strong online presence is critical to attracting recruiters and potential employers.

One of the key ways to build an online brand is to stay active on social media platforms like LinkedIn.

Importance of engaging in social media activity

Engaging in social media activity is essential for job seekers because it helps them build a personal brand and establish themselves as experts in their field. Recruiters and potential employers often look to the candidate’s online activity to see how active they are in their field and how engaged they are with the current industry trends.

Tips for staying active

Staying active on social media platforms does not need to be time-consuming. One best practice is to follow relevant industry content and articles.

This allows candidates to keep up-to-date with what is happening in their field and engage in discussions with other professionals. Daily activity, such as liking and commenting on posts, can also keep a candidate’s profile visible and relevant.

Part 6: Tenure

The length of employment tenure can sometimes raise concerns that candidates may not be a good fit for a new role. However, assuming that someone with a longer tenure is not open to a new job opportunity can be a mistake.

Impact of length of employment on poaching

Recruiters may assume that employees with more extended tenures and experience at one company are less likely to be interested in a new job. In reality, longer tenures often mean that employees have developed a stronger set of skills, deep domain expertise, and valuable company insights that can be applied to multiple roles and industries.

Ways to challenge assumptions about tenure

Candidates with longer tenures who are actively seeking new opportunities can challenge recruiter assumptions by ensuring they have a complete profile and include relevant keywords in their headline as well as their experience descriptions. An active online presence, including engaging in social media activity, can signal to recruiters that the candidate is open to new opportunities.

Including any specific accomplishments and results of lengthier employments in their profile can demonstrate that the candidate is not satisfied with resting on their professional achievements and is eager for new challenges.


Staying active and engaged with social media and challenging assumptions surrounding the length of employment tenure can provide significant advantages for job seekers. A strong online presence and plenty of activity can help candidates build their personal brand and establish themselves as experts in their field.

Furthermore, actively engaged job seekers can overcome incorrect assumptions that they may not be open to new job offers due to a long employment history, demonstrating they are always seeking growth opportunities. Part 7: Company Name and Industry Relevance

Including relevant industry keywords and highlighting a candidate’s experience in the industry can be critical to attract recruiters and potential employers.

It is important to ensure that a profile highlights the candidate’s experience clearly and concisely to capture the attention of recruiters.

Importance of including relevant industry keywords

Candidates can use keywords to ensure their profiles feature prominently in the search results of relevant recruiters and employers. When recruiters search for candidates, they often use industry-specific keywords to identify those with the skills and experience they need.

Candidates can ensure they are visible in search results by including relevant industry keywords in their profile and experience descriptions.

Tips for featuring experience and skills in a profile

Providing a detailed overview of experience is crucial for attracting potential employers. Candidates should ensure they include all relevant job titles, areas of responsibility, technical and soft skills, and achievements.

Including relevant keywords in each section can also improve searchability. By highlighting these, recruiters and potential employers can quickly assess if a candidate is suitable for the role they need to fill.

Part 8: Current Events

Staying up-to-date with current events in the industry and keeping profiles current and timely can help job seekers to demonstrate their industry expertise, keeping themselves top of mind for recruiters and potential employers.

Impact of current events on job seeking

Understanding the latest developments in the industry can demonstrate that a candidate is invested in their professional growth and committed to keeping up with industry trends. Adding a current employer to a profile can signal to a recruiter that the candidate is currently active in their profession and can be more attractive to hire.

Tips for keeping profiles current

Keeping a candidate’s profile current and timely is essential to attracting recruiters and potential employers. Adding a current employer to a LinkedIn profile is crucial as this is the first piece of information that a recruiter sees.

Candidates should also join relevant LinkedIn groups and engage in discussions and other updates. This keeps them connected to the latest industry developments and demonstrates their commitment and involvement in their profession.


A complete profile, relevant industry keywords, experience, and a strong online presence can significantly improve a candidate’s chances of being noticed by recruiters and potential employers. Staying active and engaged in their profession by following current events and regularly engaging in LinkedIn groups can also demonstrate a willingness to learn and a passion for the profession.

By implementing these tips, candidates can set themselves apart and gain a competitive edge in today’s job market. In conclusion, proactively sourcing passive candidates and increasing searchability are vital strategies for job seekers and recruiters alike.

By selectively reaching out to passive candidates and considering factors such as searchability and profile details, recruiters can find the best fit for the job. Moreover, optimizing profiles with relevant keywords, maintaining a complete profile, engaging in social media activity, and staying updated with current events can significantly enhance a candidate’s chances of being noticed by potential employers.

It is essential to leave a lasting impression by showcasing industry relevance, staying active, and challenging assumptions about tenure. In today’s competitive job market, staying proactive and visible will set candidates apart and open doors to exciting new opportunities.

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