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Refreshing Sparkling Water Brands: From Legends to Bestsellers in 2021

Sparkling Water Brands to Sip on

The market for bottled sparkling water has grown exponentially in recent years, with consumers searching for an alternative to sugary sodas. The industry has expanded to include a vast range of brands and flavors, and in this article, we will explore the top-selling sparkling water brands in 2021.

1. Private Label

With over $199 billion in sales, private label brands dominate the market, taking an 18.3% market share.

This trend is attributed to consumers being attracted to the lower prices of private label options in comparison to premium brands. Private label brands such as Costco’s Kirkland and Kroger’s Simple Truth Organic Seltzer Water offer competitive pricing.

2. San Pellegrino

San Pellegrino has secured its position as one of the top premium sparkling water brands in the US with revenue of $981.13 million.

San Pellegrino is a natural mineral water from Bergamo, Italy, sourced from the Italian Alps. The brand is well-known for its unique, crisp taste and a range of Italian-flavored sparkling beverages.

3. Sparkling Ice

Sparkling Ice is next on the list with $836.46 million in revenue.

Sparkling Ice has capitalized on the trend of staying hydrated and imbibing something refreshing. The brand not only offers the original refreshing drinks but also a caffeinated version plus mocktail and cocktail recipes to encourage customers to get creative.

4. La Croix

La Croix is an American beverage brand that has become iconic with a revenue of $707.8 million.

The brand is owned by the National Beverage Corporation and is well-known for its sparkling water range with unique and subtle flavors. However, La Croix has also been embroiled in controversy regarding the use of certain ingredients in its drinks.

5. La Croix Curate

According to the latest statistics, La Croix Curate performs just as well, with revenue totaling $707.8 million.

It targets a younger demographic with bold and robust flavors like cherry lime and kiwi watermelon. 6.

Polar Beverages

The family-owned Polar Beverages has been a leader for decades, with revenue of about $420.0 million. Polar Beverages boasts robust partnerships with other companies to elevate the brand further, and it is one of the largest independent bottling companies within the industry.

7. Bubly

Bubly, owned by PepsiCo, has enjoyed meteoric sales growth, with a revenue of $376.69 million.

The brand’s marketing strategy, with celebrity endorsements and eye-catching viral campaigns, has proven successful for the brand. 8.

Perrier

Perrier is a classic brand within the fizzy water realm, with revenue of $323.67 million. It has been synonymous with sparkling water for over a century and offers a range of flavored varieties.

Nestle has owned the brand since the year 1992. 9.

Topo Chico

Topo Chico is a Mexican brand sourced and bottled in Monterrey with revenue of $172 million. It has a unique taste and is popular in cocktails, thanks to its strong carbonation.

10. Schweppes

Schweppes is a classic brand known for its original tonic water, with revenue totaling $54 million.

Keurig Dr. Pepper owns the brand.

Conclusion

The market for sparkling water is vast, and customers have a plethora of options to choose from. The industry has capitalized on the growing trend of health-conscious consumers searching for alternatives to sugary drinks.

Although private label brands lead the way, premium brands such as San Pellegrino, La Croix, and Sparkling Ice continue to dominate the market. These top 10 sparkling water brands are excellent options for anyone looking for a refreshing alternative to soda.

San Pellegrino – A Tradition of Quality

San Pellegrino is a brand that has been around for over 620 years and has evolved from spa to factory. The product was first bottled and sold in 1899 after Pietro Begnoni, a businessman from Milan, purchased the source.

The water is naturally carbonated, and the carbonation is not added artificially. Instead, it occurs naturally through the minerals present in the spring.

The mineral water that makes up San Pellegrino’s products comes from thermal springs at the foot of the Italian Alps near the town of San Pellegrino Terme. For over a century, San Pellegrino has been recognized for its unique taste, which can be attributed to the water’s minerality.

The natural mineral water is enriched with mineral salts that give it a distinct flavor. San Pellegrino is sourced from the foothills of the Italian Alps, and it takes around 30 years for the water to travel through the mountains and reach the source.

It is this long journey that gives San Pellegrino its distinct taste. The water’s high quality has not gone unnoticed, with Leonardo da Vinci himself recommending it to the rulers of Milan in the 15th century.

It was not until the 20th century that San Pellegrino began to gain recognition worldwide. The company was purchased by Nestle in 1997, which has helped to increase the brand’s visibility.

The brand has also been keen to position itself as a product of quality. The company’s commitment to quality is reflected in the careful selection of its springs, which are regularly inspected to ensure optimal conditions.

San Pellegrino’s natural mineral water is regularly tested and certified to ensure that it meets the highest standards. Additionally, the brand uses sustainable practices to minimize any adverse impacts on the environment.

Sparkling Ice – Innovation and Growth

Founded in 1987, Sparkling Ice, previously known as TalkingRain, introduced the Sparkling Ice brand in 1992. The brand’s headquarters are in Preston, Washington, where it has a dedicated research and development team that is constantly working on new products and flavors.

The brand has been successful in creating innovative products to meet the changing demands of consumers. One of its most significant achievements was the introduction of a caffeinated version of Sparkling Ice in 2014.

The move was in response to an increasing trend in energy drinks, and the brand’s caffeinated sparkling water marketed with the tagline, “The Bold Side of Water.”

Apart from caffeine, Sparkling Ice also offered cocktail and mocktail recipes to encourage consumers to experiment with their products. The brand has an extensive collection of recipes available on its website, with various options to choose from, including non-alcoholic and alcoholic beverages.

Sparkling Ice has also expanded its footprint, moving beyond sparkling water to produce an alcoholic sparkling water product. It entered the alcohol arena with the launch of a new line called “Spiked Sparkling Water” in early 2019.

The new products came in different flavors, including Lemon Lime, Ruby Fizz, and Black Raspberry.

Final Thoughts

San Pellegrino and Sparkling Ice are two brands that have embraced innovation and growth to become leaders in the competitive sparkling water market. San Pellegrino has distinguished itself by focusing on quality, sourcing its water from carefully selected and regularly inspected springs.

Sparkling Ice, on the other hand, has been keen to meet the changing demands of consumers by introducing new products and flavors. Both brands have responded innovatively to shifting trends, with Sparkling Ice trying to cater to different tastes by offering new flavors and non-alcoholic cocktails.

This resulted in its inclusion in the top 10 best-selling brands in the sparkling water market. Meanwhile, San Pellegrino has been known for its natural mineral water’s unique taste, which took decades to achieve.

Both brands have shown that innovation, quality, and adapting to changing market trends are some of the fundamental ingredients of success. La Croix: The King of Flavored water’s Fall

La Croix is an American beverage brand that has become a household name.

Its parent company, National Beverage Corporation, developed a reputation for creating products that resonate with younger audiences while also being a favorite among health enthusiasts. La Croix was introduced as a flavored water brand that was targeted at health-conscious consumers looking for an alternative to sugary drinks.

La Croix’s popularity skyrocketed in the early 2000s and soon cemented its place in the top 10 best-selling sparkling water brands. However, the brand has recently been plagued by controversy over its ingredients and logo.

Controversy arose in 2018 when the National Beverage Corp was sued over its ingredient labeling practices, claiming that its use of the words “natural” and “all-natural” was misleading. National Beverage Corporation denied any wrongdoing, but the negative publicity inevitably led to a decline in La Croix’s sales in 2019.

The brand has also faced accusations of cultural appropriation by using images of a native American woman on its packaging. The company has since acknowledged these issues and has updated its branding and packaging to reflect a more inclusive and diverse image.

La Croix’s reputation has further plummeted in recent years due to a decrease in sales and multiple lawsuits against the company. However, the brand’s parent company, National Beverage Corporation, is working to gain back its position in the market with various product innovations.

Polar Beverages: Family-Owned and Growing

Polar Beverages, on the other hand, has a very different story to tell. The company, founded in 1882, is a family-owned and operated business based in Worcester, Massachusetts.

The brand has been a hometown favorite for over a century and is still very popular in New England. Polar aims to be the largest independent bottling company and has stood the test of time, adapting to changing consumer demands while also staying true to its roots.

In recent years, Polar has experienced rapid growth, reporting a 17.2% increase in sales over the prior year. The company has also been expanding its national following with distribution deals in retail stores, bars, and restaurants nationwide.

Partnerships are critical to Polar’s success, and the company has collaborated with other players in the beverage industry to produce new flavors and styles. Polar has also acquired some of its competition to expand its product offerings, like Fizz in 2021.

In 2019, Polar introduced a new product line called “Seltzer’ade,” which is aimed at targeting the market’s younger generation looking for more flavorful drinks without the added calories of a traditional soda. The company has also taken steps to be more environmentally friendly, which has become a priority for many consumers.

Polar is working towards more sustainable practices by investing in new technologies that use less water, limiting the use of single-use-plastics, and exploring options for renewable energy sources.

Final Thoughts

The contrasting trajectories of La Croix and Polar Beverages demonstrate the many challenges facing the beverage industry, from changing public opinion to market competition. While La Croix faces legal battles and struggles to maintain its position in the market, Polar Beverages continues to grow with its innovative products and sustainable practices.

Polar’s success can be attributed to the brand’s ability to adapt to changes in the market while staying true to its core values. The company’s focus on partnerships, product innovation, and environmentally friendly practices have set a high bar for other players in the industry.

La Croix’s fall from favor shows the importance of transparency and authenticity in branding. It’s a reminder that businesses should be honest with consumers about the ingredients in their products and that brands should strive to be inclusive and culturally sensitive.

While La Croix works to regain its place in the market, Polar Beverages remains a model for success in the beverage industry. Bubly: The Rise of a Refreshing Brand

Bubly, owned by PepsiCo, burst onto the sparkling water scene in February 2018 and quickly made waves in the beverage industry.

The brand’s launch was met with tremendous success, experiencing meteoric sales growth in a short period of time. Bubly’s rise to popularity can be attributed to its fresh and vibrant marketing strategies, which have included celebrity endorsements and creative advertising campaigns.

From the outset, Bubly aimed to differentiate itself from other sparkling water brands by embracing a sense of fun and playfulness. The brand’s lighthearted approach to marketing has resonated with consumers, particularly the younger demographic who value authenticity and transparency from brands.

Bubly created a strong presence on social media platforms, engaging with consumers through playful interactions and witty content. Bubly’s marketing strategy has also been boosted by its partnerships with celebrities.

The brand has collaborated with well-known figures such as Michael Bubl and Neil Patrick Harris, using their star power to generate buzz and create memorable advertising campaigns. The clever use of humor and celebrity endorsements has helped Bubly establish a strong brand identity that sets it apart from its competitors.

Looking to the future, Bubly has a promising outlook in the sparkling water market. With its fresh and innovative approach, the brand has the potential for continued growth and success.

As the market for healthier beverage options expands, consumers are increasingly seeking out refreshing, non-sugary alternatives, and Bubly is well-positioned to meet this demand. Perrier: A Timeless Icon

Perrier is a brand that is synonymous with fizzy water.

With a rich history dating back over a century, Perrier has become an iconic name in the beverage industry. The brand was acquired by Nestle in 1992, further solidifying its position in the market.

Since its inception, Perrier has focused on delivering high-quality sparkling water to consumers around the world. Its natural carbonation and distinctive packaging have made it instantly recognizable.

Perrier’s commitment to excellence and attention to detail have helped it maintain its reputation as a premium sparkling water brand. Over the years, Perrier has expanded its offerings to include a variety of flavored varieties.

This diversification has allowed the brand to appeal to a wider range of consumers, offering options beyond the classic natural sparkling water. The introduction of unique flavors such as lime, strawberry, and watermelon has further enhanced Perrier’s appeal and kept it relevant in a competitive market.

Perrier’s reputation extends beyond its home country of France, with the brand being popular in numerous countries around the world. Its ability to transcend cultural boundaries and maintain its appeal showcases the brand’s universal appeal and enduring legacy.

In a market filled with countless sparkling water options, Perrier has managed to hold its own due to its rich history, premium quality, and strong brand reputation. As consumer preferences continue to evolve, Perrier has proven its adaptability by expanding its product offerings while staying true to its core values.

Conclusion

Bubly and Perrier exemplify the success stories within the sparkling water industry. Bubly, with its playful and celebrity-endorsed marketing strategies, experienced rapid growth since its launch.

PepsiCo’s ownership and innovative branding have positioned Bubly for continued success in the market. Perrier, on the other hand, is a timeless icon that has stood the test of time.

Synonymous with fizzy water, the brand has a global presence and has expanded its offerings to include a range of flavored varieties. Perrier’s commitment to quality and its ability to maintain its appeal in a competitive market have solidified its reputation as a premium sparkling water brand.

Both Bubly and Perrier showcase the importance of brand positioning, marketing strategies, and product innovation in the ever-evolving beverage landscape. As consumer preferences shift towards healthier alternatives, these brands will continue to play a vital role in satisfying the demand for refreshingly fizzy and flavorful sparkling water.

Topo Chico: From Legend to Success

Topo Chico is a brand that carries with it the legends of mystical healing powers and a rich history. According to one story, the springs were discovered in Monterrey, Mexico, when a Princess who suffered from a mysterious illness was restored to health after drinking the water.

As the legend goes, this incident led to the brand’s name, “Topo Chico,” which translates to “Little Mole” in English. Sourced and bottled in Monterrey, Topo Chico has become a prominent player in the sparkling water market.

The brand’s mineral water is known for its crisp and refreshing taste, making it a favorite among consumers seeking a high-quality beverage. The water undergoes a meticulous and natural filtration process, ensuring that it maintains its purity and unique flavor.

Topo Chico’s growth skyrocketed when it was purchased by Coca-Cola in 2017. Coca-Cola recognized the potential of the brand and its loyal following, propelling it to new heights in terms of sales and distribution.

The acquisition by Coca-Cola brought Topo Chico to a wider audience and expanded its presence beyond its traditional markets. With the backing of Coca-Cola, Topo Chico has experienced incredible success and potential for continued growth.

Its popularity has soared, and it has become a go-to choice for consumers, particularly those seeking an alternative to sugary beverages. Topo Chico’s unique taste and brand image have resonated with consumers, propelling it to the top of the sparkling water market.

Schweppes: A Legacy of Refreshment

Schweppes is a brand that carries a legacy of refreshment, dating back to its origins as the creator of tonic water. The brand’s history can be traced back to the late 18th century when Jacob Schweppe invented a process for carbonating water.

This invention led to the creation of Schweppes, which quickly gained popularity as a mixer for alcoholic beverages. Over the years, Schweppes has grown and evolved.

In 1969, the brand merged with Cadbury, a move that further expanded its reach and resources. However, in subsequent years, the brand underwent multiple changes, splitting into several units to focus on specific markets.

In the United States, Schweppes is now owned by Keurig Dr. Pepper, a leading beverage company known for its innovative products. Keurig Dr. Pepper has continued to build on Schweppes’ legacy and expand its offerings to suit evolving consumer tastes.

In addition to its iconic tonic water, Schweppes has added flavored sparkling waters to its menu, providing consumers with a broader range of options. Schweppes’ flavored sparkling waters have gained popularity, particularly among bartenders and mixologists.

The brand’s diverse flavors, such as ginger ale, club soda, and lemon-lime, offer endless possibilities for creating refreshing and creative cocktails. Schweppes’ premium quality and long-standing reputation make it a trusted choice for professionals in the beverage industry.

As the demand for healthier alternatives continues to rise, Schweppes is well-positioned to meet consumers’ evolving preferences. Its rich heritage, commitment to quality, and diverse flavor options make it a staple in both homes and bars across the globe.

Conclusion

Topo Chico and Schweppes are two brands that have made their mark in the beverage industry, each with its own unique story and offerings. Topo Chico’s legend, refreshing taste, and acquisition by Coca-Cola have led to its rapid growth and potential for continued success.

Schweppes, on the other hand, has built a legacy of refreshment, becoming synonymous with tonic water and expanding its offerings to include a range of flavored sparkling waters. Both brands have found success by focusing on quality, flavor innovation, and meeting consumer demands.

With their unique positioning in the market, Topo Chico and Schweppes will undoubtedly continue to be leaders in the sparkling water industry, catering to the evolving tastes and preferences of consumers worldwide. In conclusion, the sparkling water market is thriving with a wide range of brands catering to the growing demand for refreshing and healthier beverage options.

Private label brands dominate the market, offering affordable alternatives to premium brands. San Pellegrino and Perrier, with their rich histories and commitment to quality, have established themselves as iconic and synonymous with fizzy water.

Bubly and Topo Chico have experienced rapid growth, with Bubly’s playful marketing strategies and celebrity endorsements capturing consumer attention, and Topo Chico’s acquisition by Coca-Cola propelling it to new heights. Schweppes and Polar Beverages have utilized their legacies to maintain their positions in the market, with Schweppes’ flavored sparkling waters gaining popularity among bartenders and Polar Beverages’ growth attributed to its partnerships and national following.

The takeaways from these top sparkling water brands are the importance of innovation, authenticity, and meeting consumer demands. As the market continues to evolve, these brands serve as role models for success, adapting to trends and providing refreshing options for consumers seeking a delicious and revitalizing beverage experience.

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