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Mastering Endorsements & Rankings on LinkedIn for Professional Success

LinkedIn is the world’s largest professional networking site, with over 722 million users as of April 2021. It is a platform where users can connect with other professionals, search for jobs, and showcase their skills and expertise.

As a result, endorsements and rankings are vital to standing out on LinkedIn. This article will cover the importance of endorsements and how to rank your skills on LinkedIn.

Importance of Endorsements on LinkedIn

Endorsements are a form of social proof that validates your skills and expertise. When someone endorses you, they are vouching for your abilities in a particular area.

Endorsements serve as powerful indicators of your skills and can improve your credibility on LinkedIn.

Benefits of Endorsements

1) Primary Keyword(s): skills, endorsements

Endorsements are essential for getting noticed on LinkedIn. They not only improve your chances of being found but also add validity to your profile. It is important to have endorsements on your profile in order to enhance your professional image.

2) Primary Keyword(s): recruiters, search results

LinkedIn’s search algorithm considers endorsements when ranking profiles in search results. By having more endorsements, your profile will rank higher, increasing your likelihood of being discovered by recruiters and other professionals.

3) Primary Keyword(s): network, goodwill

When you endorse someone else’s skills, it not only reflects positively on them but also on you. It shows that you are an active member of the community and willing to support your peers.

This goodwill can also lead to increased engagement with your network.

Being Found through Endorsements

Recruiters and hiring managers use LinkedIn to find potential candidates. With so many profiles available, it is important to stand out from the crowd.

Endorsements can make your profile more attractive to recruiters and increase your chances of being contacted for job opportunities. Another way to increase your visibility on LinkedIn is by engaging with your network.

When you endorse someone’s skills, they are more likely to return the favor. This mutual endorsement can lead to increased visibility among your network and potentially even their network.

Engaging with Your Network through Endorsements

Endorsements allow you to engage with your network and show your support for their skills. It is a simple way to stay connected with your connections and build goodwill.

By actively endorsing their skills, you are creating a positive interaction that can lead to a more meaningful relationship.

Ranking Skills on LinkedIn

Skills are an important part of your LinkedIn profile. They showcase your abilities and expertise, indicating what you can bring to the table.

To make the most of your skills, it is important to rank them effectively.

Skills as New Keywords

When creating your LinkedIn profile, you should use keywords that describe your skills and expertise. These keywords can help your profile appear higher in search results.

By reordering the skills section on your profile, you can better emphasize those that are most relevant to your career aspirations.

Default Ranking by Number of Endorsements

LinkedIn’s default ranking of skills on your profile is by the number of endorsements they have received. While this is beneficial for showcasing your most popular skills, it can also be misleading.

Just because a skill has a higher number of endorsements does not mean it is your strongest skill.

Hiding Skills or Endorsers

If you have an outdated skill or endorsement on your profile, you can and should edit or even hide it. This is especially important if the skill or endorsement does not serve your current career trajectory.

With the ability to edit and hide skills and endorsers, you can ensure your profile is current and tailored to your professional goals.


In conclusion, endorsements and rankings are crucial to standing out on LinkedIn. Endorsements serve as social proof of your skills and expertise, broadening your visibility and increasing engagement with your network. By ranking your skills effectively, you can emphasize those that are most relevant to your professional aspirations.

As a result, you will have greater success standing out among the millions of other LinkedIn profiles.

3) Tips for Giving Endorsements

LinkedIn endorsements are a powerful tool for building connections and strengthening relationships within your professional network. By publicly endorsing someone’s skills, you are showing your support and validation of their expertise.

Here are some tips for giving endorsements that can help you stand out as a thoughtful and engaged member of the LinkedIn community. 1) Primary Keyword(s): recommendation, thought and effort

When giving an endorsement, make sure it’s sincere and well thought out.

Take the time to personalize the endorsement and add a personal touch. This will show the recipient that you truly value their skills and have put some thought and effort into your endorsement.

For example, instead of simply clicking the “endorse” button, take a few minutes to write a personal note and explain why you endorse their skills. This adds more depth and value to your endorsement.

2) Primary Keyword(s): engagement, contacts

Endorsements are a great way to engage with your contacts on LinkedIn. By endorsing someone’s skills, you are not only supporting them but also keeping yourself top of mind. It’s an easy way to show your appreciation for their work and keep up with your network.

In addition to regularly endorsing your contacts, you can also send them a message to check in and see how they’re doing. This helps build relationships and strengthen connections within your professional circle.

3) Primary Keyword(s): regular, little notes

Make it a point to regularly give endorsements to your contacts, even if they’re small and quick notes. This can show that you’re keeping up with their work and value their contributions to your network.

Regular little notes of your endorsement go a long way in the cultivation of professional relationships. 4) Primary Keyword(s): giving endorsements to get endorsements

Don’t endorse someone simply to get them to endorse you back.

This isn’t a good strategy to build long-term professional relationships. It’s better to give endorsements because you think the person deserves them, and they will return the favor naturally.

Keep in mind that endorsements aren’t the only way to value someone’s contribution on LinkedIn, so don’t be too focused on just the act of endorsing.

4) Using Skills and Endorsements on LinkedIn

Skills and endorsements are essential elements of your LinkedIn profile. They help showcase your skills, establish your expertise, and enhance your professional image.

Here are some tips on how to use skills and endorsements on LinkedIn effectively:

1) Primary Keyword(s): foundation, outreach

Skills and endorsements can lay the foundation for outreach or being found by others. By including skills relevant to your career or industry, and by getting endorsements from others, you are making yourself more visible and increasing your chances of being discovered by recruiters, potential employers, or colleagues in your field.

Additionally, make sure to keep your skills section up-to-date and relevant to your current career aspirations. You could also consider adding new skills or tweaking existing ones if your professional goals change or you acquire new knowledge and competencies.

2) Primary Keyword(s): curation, top 10 skills

Highlight your top 10 skills on your LinkedIn profile. This doesn’t mean that you should only include 10 skills, but that you should curate your profile to showcase the top 10 skills which you feel strongly about and accurately represent you.

This can help make your profile more focused and increase the chances of it appearing in search results. Also, make sure that your top 10 skills align nicely with your career goals and the type of job you are aiming at.

This could mean leaning more towards hard skills if you’re in a more technical field, or emphasizing soft skills if you’re looking for a more people-oriented role. In summary, giving endorsements is a great way to build your network and establish yourself as a thoughtful and engaged professional on LinkedIn. By focusing on giving genuine and well-thought-out endorsements, engaging with your contacts, regularly updating your skills and endorsements, and curating your top 10 skills, you can make the most of your LinkedIn profile and attract the right kind of attention from recruiters, potential employers, and colleagues.

In summary, endorsements and rankings are vital to standing out on LinkedIn. Endorsements serve as social proof of your skills and expertise, increasing credibility and improving visibility on the platform. By ranking your skills effectively, engaging with your network, and curating your top 10 skills, you can make the most of LinkedIn and attract the right kind of attention from recruiters, potential employers, and colleagues.

Giving thoughtful and genuine endorsements and keeping your profile up-to-date are keys to building lasting professional relationships. Overall, optimizing your LinkedIn profile can have a major impact on your career trajectory, so it’s important to pay attention to the details and put in the effort to stand out.

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