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From Kit Kat to Snickers: Exploring America’s Favorite Candy Brands

Kit Kat vs. Hershey Bar: Which is the Better Treat?When it comes to candy bars, Kit Kat and Hershey’s Chocolate Bar are two of the most recognized brands globally.

Both chocolate bar giants have a long-standing history of producing chocolate products that have become household names. In this article, we will compare and contrast the Hershey Company and Kit Kat, discussing their origin, history of development, branding, popularity, and product lines.

The Hershey Company: A Brief of History and Development

Milton Snavely Hershey founded the Hershey Company in 1894. He had started experimenting with chocolate-making after several attempts to set up businesses in Philadelphia failed.

His persistence paid off, as the company he founded would eventually become one of the largest chocolate manufacturers worldwide. The company’s flagship product is the Hershey Bar, an American classic candy bar that has been around since 1900.

Using his distribution network and marketing strategies, Hershey became successful in the candy market during the early 20th century. The Hershey Company has since diversified its products and now includes other well-known candy bars like Reeses, Jolly Rancher, and Kisses.

The Hershey Process: Unique Production Method

One of the distinctive features of the Hershey Company is its process of milk lyophilization. This process involves dehydrating milk in a vacuum, maintaining its nutritional value, and rehydrating it before adding it to the various products The Hershey Company produces.

This technique allows for the company to achieve a unique taste, texture, and consistency in its products that many candy lovers cannot resist. Hershey’s Candy Bar Varieties: Something For Everyone

The Hershey Company’s chocolate bars come in various varieties that cater to different taste preferences.

Some of the popular varieties include Milk chocolate, Milk chocolate with almonds, and Cookies n Creme. Though the Hershey’s brand chocolate bars are exceptionally popular, the company is constantly innovating and expanding its candy product line to offer more flavors and options to satisfy all candy lovers.

Kit Kat: A Brief History and Development

Kit Kat is another candy product that has become a household name. It originated in the United Kingdom and was initially known as “Rowntree’s Chocolate Crisp” when it was first launched in 1935.

In the 1970s, the brand was acquired by Nestle, which expanded the product line into a global powerhouse. Product Overview: Chocolate-Wafer Layers

The Kit Kat candy bars, like Hershey’s, are chocolates.

However, what sets Kit Kat apart is its unique chocolate-layered wafer candy design that comprises four layers of crispy wafer and three layers of creamy chocolate filling. Kit Kat Flavors and Varieties: Diversity in Product Line

Kit Kat flavors and varieties are vast and continue to grow each year, with newer flavors released in specific regions worldwide.

Some popular flavors include Dark, Milk, White chocolate, Raspberry Creme, and Lemon Crisp. The brand has also released Kit Kat V, a vegan option made with rice milk, expanding the brand’s fan base.

Brand Slogan and Campaigns: Pioneers in Effective Marketing

Kit Kat’s brand slogan is “Gimme a break, gimme a break, break me off a piece of that Kit Kat bar!” This popular slogan has been around since the 1980s and has become a cultural catchphrase. The brand has also come up with other successful advertising campaigns, such as its joint marketing venture with Google for YouTube’s “The Breakers” campaign.


The Hershey Company and Kit Kat are two of the biggest players in the candy industry, each with unique histories and distinctive features that make them fan favorites worldwide. Both chocolate brands cater to different taste preferences, making them a popular choice among people of all ages.

Each brand shows unwavering commitment to innovation and expansion in their candy product lines to keep up with the changing preference and to cater to as vast a consumer market as possible. So, whether you prefer Hershey’s Chocolate Bar or Kit Kat, take a break, and indulge in your favorite candy bar.

Reese’s Peanut Butter Cups and M&Ms: A Comparison of America’s Favorite Chocolate Brands

Reese’s Peanut Butter Cups: A Brief History

One of America’s most popular chocolate brands is Reese’s Peanut Butter Cups, which were developed by the H.B Reese Candy Company in the 1920s. The candy company was founded by Harry Burnett Reese, a former dairy farmer.

He initially made chocolate-covered raisins and peanuts and later introduced his popular Reese’s Peanut Butter Cups. The H.B Reese Candy Company was acquired by the Hershey Chocolate Corporation in 1963, and the Reese’s Peanut Butter Cups chocolate brand would become one of their best-selling products globally.

Best-Selling Chocolate Brand

Reese’s Peanut Butter Cups have become a popular candy, known for their chocolatey and peanut buttery goodness. Their popularity can be seen in the sales volumes they generate, with the Reeses Peanut Butter Cups King Size being the most popular in the product line.

Additionally, during festive seasons, Reese’s Peanut Butter Cups account for 47% of all seasonal candy sales in the United States. This statistic further highlights the candy’s immense popularity among chocolate lovers.

Brand Slogan

The Reese’s Peanut Butter Cups brand slogan, “Not Sorry, Reese’s,” was introduced in 2019 and has since caught the attention of the brand’s fans worldwide. The slogan encourages customers to indulge in their love of Reese’s Peanut Butter Cups without apology and to embrace the candy’s irresistible nature.

M&Ms: Product Overview

M&M’s is an iconic American chocolate candy brand that is made up of multi-colored chocolate candies. The candy has a long-standing history that dates back to the 1940s when Forest Mars Sr., the son of the founder of Mars Incorporated, and Bruce Murrie, son of William Murrie, the president of Hershey’s at the time, collaborated to create the candy.

The chocolate candy quickly gained popularity, not only in America but also in Europe and Asia.

Production History and Location

During World War II, M&Ms enjoyed exclusive sales with the US military. After the war, the candy’s popularity soared, and the company established its production facility in Newark, New Jersey, to meet the increasing consumer demand.

To date, 50% of all M&Ms production still takes place in Newark.

Marketing Strategy and Collaborations

One of the brand’s most successful marketing strategies has been the use of its computer-animated M&M characters in its advertisements. The characters, each representing a different color in the candy, have become world-renowned and a hallmark of the M&Ms brand.

In addition to this successful marketing approach, M&Ms has also collaborated with several brands, such as Nascar and Star Wars, to increase their brand awareness while diversifying their product offerings. This strategy has helped increase the brand’s popularity and drive sales efficiently.

Reese’s Peanut Butter Cups vs. M&Ms: A Comparison

Both Reese’s Peanut Butter Cups and M&Ms have unique histories, with their origins dating back to the early 1900s.

The brands have since grown to become iconic American chocolate in their right and have gained worldwide prominence. Reese’s Peanut Butter Cups are known for their peanut butter filling, while M&Ms boast of their colorful, chocolate-coated candies.

Their marketing strategies are significantly different, with Reese’s Peanut Butter Cups emphasizing indulgence and daring its fans to embrace their love for candy, while M&Ms utilizes their computer-animated personalities and collaborations to diversify their product offerings.


Reese’s Peanut Butter Cups and M&Ms are two candy brands that have solidified their popularity among chocolate lovers worldwide. Their diverse approaches to marketing and product strategies have enabled them to stay relevant and increase their market share by appealing to their ever-active fan base.

It seems that both candy giants will continue to drive and shape the chocolate industry for many years to come. Twix vs.

Twizzlers: A Review of Two of America’s Favorite Candies

Twix: A Product Overview

Twix is a chocolate candy bar that consists of a shortbread cookie base topped with a layer of caramel and coated with a thin layer of milk chocolate. The Twix brand originated in the United Kingdom in 1967, and it later made its way to the United States.

Today, Twix ranks among the top-selling chocolate candies in America.

Twix Production and Flavors

The manufacturing facility for Twix is located in Cleveland, Tennessee. The facility produces the classic Twix flavor, cookies-n-creme, and the new tea break flavors.

Twix also offers miniatures, bite-sized candy bars perfect for sharing with friends and family. Twix has also been involved in campaigns that promote customer preference.

These campaigns encourage customers to pick their preferred side of Twix, Right Twix, or Left Twix. This advertising strategy has been successful in creating brand awareness and increasing customer engagement.

Pop Culture References and Marketing Campaigns

Twix has also been featured prominently in movies and TV shows, such as Seinfeld and Orange Is the New Black. The brand’s tagline, “Two for me and none for you,” has been featured in various advertising campaigns, emphasizing the irresistible nature of the candy bar.

Additionally, Twix’s Right Twix vs. Left Twix advertising campaign garnered a lot of attention and popularity.

The campaign highlighted the differences between Right and Left Twix, emphasizing the distinct experience of indulging in each side of the chocolate candy. Twizzlers: A Product Overview

Twizzlers candy is a twisted wheat flour, corn syrup, and sugar licorice-type candy that has been an American favorite for many years.

Twizzlers come in various flavors and varieties and are usually chewy and colorful.

Top Flavor and Different Varieties

Strawberry is the most popular Twizzlers flavor, and it has remained so for most of the candy’s history. Other available flavors include cherry, black licorice, and grape.

Additionally, Twizzlers offer variations on their original flavor with pull n peel, twerps, and straws candy, expanding their product line to cater to different cravings and preferences.

Brand Slogan

Twizzlers’ brand slogan, “The Twist You Can’t Resist,” emphasizes the candy’s unique twist design, which gives it its iconic texture and chewiness.


Twix and Twizzlers are among America’s iconic candy brands, with origins dating back to the 1960s and beyond. Both candies have gained immense popularity over the years, with each brand offering several flavors and varieties to cater to its customers’ different cravings.

Twix has had successful campaigns that encourage customer preference and engagement, inviting customers to be a part of the brand and its journey. Twizzlers’ branding has revolved around its unique twist design, and its slogans emphasize the candy’s irresistible appeal.

In conclusion, Twix and Twizzlers are both timeless candies that have brought joy to many Americans over the generations. They are presented in fantastic flavors, variations and with distinctive marketing strategies that have cemented their place in American culture.

Skittles: A Burst of Fruit Flavor

Skittles have become one of the most delightful and vibrant candies loved by people of all ages. These fruit-flavored candies feature a hard sugar shell, inscribed with the signature letter “S.” Let’s delve into the production, flavor varieties, and marketing strategy of this iconic candy brand.

Skittles Production and Flavor Varieties

Skittles are made with a combination of ingredients, including corn syrup, sugar, and hydrogenated palm kernel oil. These ingredients contribute to the unique texture and taste that Skittles offer.

The brand offers a wide range of flavor varieties, appealing to different taste preferences. They include original fruit, sour, tropical, and dessert flavors.

The original fruit flavors consist of orange, lemon, grape, green apple, and strawberry, while the sour line adds an extra tangy kick. The tropical flavors take consumers on a refreshing journey to a tropical paradise, while the dessert flavors mimic the taste of beloved desserts like strawberry milkshake and key lime pie.

Marketing Strategy and Viral Advertising

Skittles has employed a creative and avant-garde marketing strategy throughout the years. One of the most memorable elements of Skittles’ branding is the “Taste the Rainbow” slogan, which embodies the wonderful array of fruity flavors the candy has to offer.

This slogan, along with the colorful packaging, has become synonymous with Skittles and has successfully captured the attention and imagination of candy enthusiasts worldwide. Skittles has also gained attention through their viral advertising campaigns.

One notable example is the iconic Skittles “Touch” ad, which features a man with the power to turn everything he touches into Skittles. This ad went viral and became immensely popular, leaving a lasting impression on viewers.

In addition to their viral advertising, Skittles has been successful in launching new flavor variations. When they introduced their sour flavor line, the launch was accompanied by a comprehensive marketing campaign that showcased the intense sour taste of the candies.

This campaign was highly effective in generating excitement and boosting sales. Dove Chocolate: Silky Smooth Indulgence

Dove Bar, a product line produced by Mars, is known for its silky smooth chocolate and unique messages on the inside of each wrapper.

Let’s take a closer look at the production, expansion, and brand slogan of this celebrated chocolate brand.

Dove Production and Expansion

Dove Chocolate was established as an extension of Leo Stafenos’ chain of candy and ice cream shops in Chicago in the 1950s. The chocolate quickly gained popularity for its exceptional quality and smooth texture.

Over time, the brand expanded beyond Chicago, captivating chocolate lovers across the country. In 1986, Dove Chocolate was acquired by Mars, a global chocolate manufacturer.

This acquisition allowed for even greater production capacity and distribution, ensuring that Dove Chocolate could reach a wider audience. Today, Dove Chocolate is available worldwide and continues to be enjoyed for its indulgent taste and luxurious texture.

Brand Slogan: Silky Smooth

The brand slogan for Dove Chocolate is “Silky Smooth,” which perfectly encapsulates the quality and mouthwatering experience each bite of Dove Chocolate offers. The creamy and velvety texture of Dove Chocolate has become its trademark, ensuring a truly satisfying and indulgent treat for chocolate lovers.


Skittles and Dove Chocolate are two distinct candy brands that have captured the hearts (and taste buds) of consumers worldwide. Skittles entices with its burst of fruit flavors, offering a playful and colorful candy experience.

Meanwhile, Dove Chocolate provides a luxurious indulgence with its silky smooth texture and rich taste. Both brands have employed effective marketing strategies to maintain their popularity and captivate their respective audiences.

Skittles has embraced viral advertising campaigns and a slogan that has become synonymous with their brand, while Dove Chocolate focuses on the premium quality and indulgent experience their chocolate delivers. Whether you’re craving the bright and fruity flavors of Skittles or the smooth and rich decadence of Dove Chocolate, both brands offer delightful options for those looking to satisfy their candy cravings.

3 Musketeers: A Light and Fluffy Chocolate Indulgence

3 Musketeers is a delightful chocolate bar produced by Mars, Incorporated. What sets it apart is its whipped, fluffy mousse center, surrounded by rich milk chocolate.

Let’s dive into the flavor varieties, marketing campaigns, and more about this beloved candy brand. 3 Musketeers: Product Overview

The 3 Musketeers chocolate bar is synonymous with a light and airy indulgence.

Its signature characteristic is its whipped, fluffy mousse center, enveloped in a smooth layer of milk chocolate. This unique texture has earned it a loyal fan base that craves its delightful melt-in-your-mouth experience.

Flavor Varieties and Marketing Campaigns

While the original 3 Musketeers bar is a classic, the brand has also introduced different flavor varieties to cater to the evolving tastes of consumers. Some of these flavors include birthday cake, orange, and mint.

These limited edition flavors offer consumers the opportunity to enjoy their favorite candy bar in unique and exciting ways. 3 Musketeers has also employed various marketing campaigns to promote its candy bars.

One notable campaign focused on the bar’s low-calorie content, positioning it as a lighter and healthier treat option. This campaign aimed to appeal to those seeking a guilt-free indulgence.

Additionally, the brand has collaborated with social media influencers to create engaging and relatable advertisements, targeting younger consumers. Snickers: More Than Just a Chocolate Bar

Snickers is an iconic chocolate bar recognized worldwide for its satisfying blend of flavors and textures.

It combines nougat, peanuts, and caramel, all coated in a layer of milk chocolate. Let’s explore the production process, marketing efforts, and more about this popular candy brand.

Snickers: Product Overview

The Snickers chocolate bar, an invention of Mars, Incorporated, offers a delectable combination of ingredients. It features a nougat base topped with a layer of caramel and studded with peanuts, all enrobed in milk chocolate.

The blend of creamy nougat, crunchy peanuts, and gooey caramel creates a truly satisfying and indulgent candy experience.

Snickers Production and Marketing

The production of Snickers bars involves a meticulous process to ensure the perfect balance of flavors. Mars, Incorporated has mastered this process, making Snickers a globally recognized and beloved candy brand.

In the United Kingdom and Ireland, Snickers was historically known as Marathon, but in 1990, it was rebranded and unified under the Snickers name worldwide. This change allowed for consistent recognition of the brand and its iconic chocolate bars across different regions.

One of Snickers’ most memorable marketing campaigns is the “Confused? Maybe You Just Need A Snickers” campaign.

This campaign humorously portrays individuals acting out of character due to hunger and suggests that a Snickers bar can solve such “confusion.” The campaign became widely popular and further solidified Snickers’ position as a go-to solution for hunger cravings.


3 Musketeers and Snickers are two beloved candy brands that have captured the hearts of chocolate enthusiasts worldwide. 3 Musketeers entices consumers with its light and fluffy mousse center, creating a melt-in-your-mouth experience.

Snickers, on the other hand, offers a satisfying combination of nougat, peanuts, and caramel, all coated in luscious milk chocolate. Through their innovative marketing campaigns, both brands have successfully positioned themselves as go-to indulgences for consumers seeking different candy experiences.

Whether you’re craving the airy sensation of 3 Musketeers or the hearty combination of flavors in Snickers, these iconic candy bars are sure to deliver a delightful treat for any chocolate lover. In conclusion, this article has explored some of America’s favorite candy brands, including Hershey, Kit Kat, Reese’s, M&Ms, Twix, Twizzlers, Skittles, Dove, 3 Musketeers, and Snickers.

These brands have become iconic symbols of indulgence and delight, each offering unique flavors, production techniques, and marketing strategies. From the classic Hershey Bar to the playful and colorful Skittles, these candies have captured the hearts and taste buds of consumers worldwide.

Whether you prefer the chocolatey crunch of Kit Kat, the rich caramel of Snickers, or the smooth and silky texture of Dove, there is a candy for everyone’s craving. These brands have not only satisfied our sweet tooth but have also left a lasting impact on our culture.

So, the next time you reach for a candy bar, take a moment to appreciate the ingenuity, innovation, and joy that these brands have brought to our lives.

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