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From Colgate to Close-Up: The Rise and Fall of Top Toothpaste Brands

Top Toothpaste Brands in the United States

When it comes to maintaining oral hygiene, toothpaste is an essential item that we use every day. While there are many toothpaste brands in the market, only a few stand out as the top contenders.

In this article, we will explore the top toothpaste brands in the United States and learn about their history, focus, and current status.

Colgate – A name we all know and trust

Colgate is one of the most popular toothpaste brands in the United States. The company was founded in 1806 by William Colgate, who initially worked as a soap maker and candle maker.

It wasn’t until the mid-1800s that the company started to manufacture toothpaste, and it quickly gained popularity among consumers. Today, Colgate is a part of Colgate-Palmolive, which is headquartered in New York City.

Colgate has always been focused on oral hygiene, and their toothpaste is a testament to their commitment. Colgate toothpaste contains fluoride, which is an essential ingredient that helps strengthen teeth and prevent tooth decay.

Additionally, Colgate offers a variety of toothpaste options to cater to the different needs of its consumers, such as Total, Optic White, and Sensitive.

In recent years, Colgate has continued to increase its revenue and popularity.

The company’s CEO, Noel R. Wallace, has been credited with the success of Colgate’s focus on innovation and customer needs.

Colgate also has a large Instagram following, which further solidifies its position as a top toothpaste brand in the United States.

Crest – Proven track record and Greensboro roots

Another popular toothpaste brand is Crest, which is owned by Procter & Gamble. Unlike Colgate, Crest didn’t start out as a toothpaste brand.

It was initially introduced in 1955 as a fluoride toothpaste additive. However, after its success, the company started manufacturing Crest toothpaste in 1956.

Crest has a proven track record of innovation. They were the first to introduce tartar control toothpaste, and they continue to offer a wide range of options to cater to the needs of their customers.

Crest also has a strong connection to Greensboro, North Carolina, where the company’s largest manufacturing facility is located. Tom’s of Maine – Sustainably sourced and transparent

Tom’s of Maine is a unique player in the toothpaste market.

The company was founded in 1970, and its toothpaste is known for being naturally sourced and containing no artificial flavors, sweeteners, or colors. The company takes their commitment to sustainability seriously and is transparent about where they source their ingredients.

Tom’s of Maine offers a variety of toothpaste options, such as fluoride-free, anti-plaque, and whitening. The company’s focus on natural ingredients and sustainability has earned them a loyal customer base.

In 2006, Tom’s of Maine was acquired by Colgate-Palmolive, but they still maintain a separate identity and commitment to their values.

Sensodyne – Helping with sensitive teeth

Sensodyne is a toothpaste brand that is owned by GlaxoSmithKline. The company’s focus is on helping people with sensitive teeth.

Sensodyne toothpaste contains ingredients that help desensitize teeth to reduce pain and discomfort. The brand’s most popular toothpaste is Pronamel, which is designed to help protect against acid erosion and improve overall oral health.

Arm & Hammer – Baking soda and multi-purpose use

Arm & Hammer is a toothpaste brand that is owned by Church and Dwight. The brand’s unique selling point is its use of baking soda in its toothpaste.

Baking soda is known for its ability to whiten teeth, neutralize odors, and remove stains.

Arm & Hammer is also known for its multi-purpose use.

The brand’s toothpaste can be used for not only oral hygiene but also for cleaning and deodorizing around the house.

Aquafresh – Striped toothpaste and winning hearts

Aquafresh is another toothpaste brand that is owned by GlaxoSmithKline. The brand’s signature is their striped toothpaste.

The stripes are designed to represent the three benefits of the toothpaste – cavity protection, fresh breath, and clean teeth.

Aquafresh’s marketing campaigns have won the hearts of many, and its product benefits have earned it a loyal following.

The brand offers a variety of toothpaste options, such as sensitivity relief and whitening.

Aim – Familiar face and licensed toothpaste

Aim is a toothpaste brand that is owned by Unilever and licensed by Church and Dwight. The brand has been around since the 1970s and is recognizable due to its familiar smiley face logo.

Aim toothpaste is known for its affordability and accessibility. The brand offers a variety of toothpaste options, such as cavity protection and tartar control.

While not as well known as some of the other toothpaste brands, Aim is still a reliable option for many consumers.

Close-Up – Gel toothpaste and cinnamon flavor

Close-Up is another toothpaste brand that is owned by Unilever and licensed by Church and Dwight. The brand’s signature is its gel toothpaste and cinnamon flavor.

Close-Up toothpaste is designed to provide a refreshing and invigorating feeling, and the brand markets itself as the toothpaste for “people who like their mouths to feel clean and fresh.”

Pepsodent – Solving dental problems in India

Pepsodent is a toothpaste brand that is owned by Unilever and licensed by Church and Dwight. The brand is popular in India, where it is known for its ability to solve dental problems.

Pepsodent toothpaste is designed to help prevent tooth decay and strengthen teeth. The brand offers a variety of toothpaste options, such as germi-check, triple protection, and expert protection.

Ultra Brite – Falling sales and combination with Colgate

Ultra Brite is a toothpaste brand that is owned by Colgate-Palmolive. The brand was popular in the 1970s and 1980s but has experienced declining sales in recent years.

In 2020, Colgate-Palmolive announced that they would be discontinuing the Ultra Brite toothpaste brand and combining it with Colgate.

Conclusion

In conclusion, there are many toothpaste brands in the market, but only a few stand out as the top contenders. Colgate, Crest, Tom’s of Maine, Sensodyne, Arm & Hammer, Aquafresh, Aim, Close-Up, Pepsodent, and Ultra Brite are all popular toothpaste brands in the United States.

Each brand brings its unique history, focus, and current status, making it essential for consumers to understand what each brand has to offer. Whether it’s natural ingredients, sensitivity relief, or tartar control, each brand has its strengths and weaknesses, and consumers should choose the brand that best suits their needs.

Crest – A History of Innovation and Success

Crest is one of the most popular toothpaste brands in the United States, known for its ability to reduce tooth decay and promote oral hygiene. The brand’s history is a testament to the company’s focus on innovation and its commitment to providing consumers with the best dental care products on the market.

History of Crest

In 1955, Crest was introduced to the market as a fluoride toothpaste additive. It was developed by a team of dental researchers at Indiana University, led by Dr. Joseph Muhler.

The researchers discovered that fluoride was highly effective in reducing tooth decay, and they worked with Procter & Gamble to create a toothpaste that included fluoride as the main ingredient. Crest quickly gained popularity among consumers, who were impressed with its ability to reduce cavities and promote oral hygiene.

In the following years, Crest continued to improve its formula and introduce new products to the market. Crest’s Success with Crest 3D White

One of Crest’s most significant successes in recent years has been its Crest 3D White toothpaste line.

The product was developed in response to growing consumer demand for teeth whitening products, and it quickly became one of the most popular toothpaste products on the market. Crest 3D White toothpaste contains active ingredients that help remove surface stains and promote teeth whitening.

The product was launched in 2010, and since then, it has been continually improved, with new and innovative formulas being introduced regularly. Crest 3D White’s popularity has also been boosted by the brand’s marketing campaigns.

Procter & Gamble has invested heavily in advertising, with Nick Benson, a renowned stained glass artist, creating a distinctive and memorable visual identity for the product. Crest’s Manufacturing Location

Crest’s largest manufacturing plant is located in Greensboro, North Carolina.

The plant, which was opened in 1965, has been vital to the brand’s success over the years. The plant has been expanded several times over the years to keep up with increasing demand for Crest products.

The plant’s location in Greensboro has been strategic, as it is located in an area with a highly skilled workforce and excellent transportation infrastructure. The plant is also environmentally friendly, with a focus on sustainability and waste reduction.

Tom’s of Maine – Naturally Sourced and Transparency

Tom’s of Maine, founded in 1970 by Tom and Kate Chappell, is a toothpaste brand that is focused on using natural ingredients and promoting environmental awareness. The company’s history is rooted in its commitment to philanthropy, with donations to nonprofits and employee volunteering programs being integral to its ethos.

Founding of Tom’s of Maine

Tom’s of Maine was founded by Tom and Kate Chappell, who were looking for a way to promote environmental awareness and social responsibility. The couple was committed to using natural ingredients in their products, and they believed that this approach would appeal to consumers who were looking for more environmentally friendly and sustainable options.

Natural Ingredients and Transparency

Tom’s of Maine toothpaste is known for its use of naturally sourced and high-quality ingredients. The brand has a rigorous process of ingredient selection and product formulation, ensuring that every product is of the highest quality.

Additionally, Tom’s of Maine is committed to being transparent about its products’ ingredients and sources, promoting open communication between the company and its consumers. Tom’s of Maine’s Transparency has been significant in its recent acquisition by Colgate-Palmolive.

In 2006, Colgate-Palmolive acquired the company, but it has continued to operate independently, with a focus on maintaining its core values. Tom OBrien, Toms of Maine CEO, has emphasized that transparency and high-quality products will remain the foundation of the brand’s approach to business.

Tom’s of Maine’s Ownership

While Colgate-Palmolive is the majority owner of Tom’s of Maine, the Chappell’s have continued to take an active role in the management of the company. The couple has remained committed to promoting environmental awareness and social responsibility, and this commitment has been integrated into every aspect of the company’s operations.

The company has also expanded its product line in recent years, introducing new products, including toothpaste for sensitive teeth, mouthwash, and dental floss. The use of natural ingredients and a commitment to sustainability and transparency continues to drive the company’s success.

Conclusion

Crest and Tom’s of Maine are both successful toothpaste brands known for their commitment to innovation, natural ingredients, and social responsibility. Crest’s focus on fluoride and oral hygiene has solidified its position as a top toothpaste brand, while Tom’s of Maine’s unique approach to product formulation and transparency has earned it a loyal following.

As consumers become more conscious of the products they use and their impact on the environment, brands like Crest and Tom’s of Maine are likely to continue to thrive and evolve to meet the changing needs of consumers.

Sensodyne – Catering to Sensitive Teeth

Sensodyne is a well-known toothpaste brand that specializes in providing relief for people with sensitive teeth. With its focus on tooth sensitivity, Sensodyne has become a trusted name among consumers seeking relief from the discomfort caused by sensitive teeth.

Sensodyne’s Focus on Sensitive Teeth

Sensodyne, owned by GlaxoSmithKline, is dedicated to providing effective solutions for tooth sensitivity. Many individuals experience dental pain when consuming hot or cold beverages or food, and this can be attributed to exposed dentin or worn tooth enamel.

Sensodyne toothpaste contains active ingredients that help desensitize the nerve endings in the teeth, alleviating the pain associated with sensitivity. One of Sensodyne’s popular products is Sensodyne Pronamel toothpaste, which not only provides relief from sensitivity but also helps protect tooth enamel from acid erosion.

The effectiveness of Sensodyne’s products has earned it a reputation among dental professionals and consumers alike. Dentists often recommend Sensodyne to patients suffering from tooth sensitivity, reinforcing the brand’s reliability and trustworthiness.

Sensodyne’s Popularity

Sensodyne has experienced significant success in the toothpaste market, evident in its impressive sales numbers. Its Pronamel line, in particular, has received widespread acclaim for its effectiveness in addressing sensitivity issues.

The popularity of Sensodyne can be attributed to its commitment to delivering results. The brand focuses on providing tangible relief for those experiencing discomfort due to sensitive teeth, making it a go-to choice for individuals seeking tailored solutions for their dental concerns.

Sensodyne’sto the Market

Sensodyne first entered the market in 1961, debuting in both the United States and the United Kingdom. Its introduction marked a significant milestone in dental care, as the brand offered a dedicated solution for individuals with sensitive teeth.

With its unique formulation, Sensodyne quickly gained recognition and soon became a trusted brand for those seeking effective relief from tooth sensitivity. Arm & Hammer – A History Rooted in Baking Soda

Arm & Hammer, a well-established toothpaste brand, has a rich history that dates back to the 19th century.

The company was founded by Dr. Austin Church and John Dwight, who recognized the multiple uses of baking soda, including its dental benefits. Arm & Hammer’s History

Dr. Austin Church and John Dwight began their pioneering work in 1846 when they formed a partnership to manufacture and sell baking soda.

They recognized the potential of baking soda as an effective ingredient for oral care and started promoting it as a teeth-cleaning agent. Over the years, Arm & Hammer expanded its product line to include toothpaste, toothbrushes, and other oral care products.

The brand has maintained its commitment to using baking soda as a primary ingredient, recognizing its ability to naturally clean and deodorize. Arm & Hammer’s Other Product Offerings

In addition to its toothpaste, Arm & Hammer is well-known for its laundry detergent and other personal health products.

The brand’s association with baking soda extends beyond oral care, as it has become synonymous with natural cleaning solutions. Matthew Farrell, CEO of Church and Dwight, the parent company of Arm & Hammer, has emphasized the brand’s dedication to providing effective and affordable personal care products.

The inclusion of baking soda in these various product lines has played a significant role in establishing Arm & Hammer as a trusted and versatile brand. Church and Dwight’s Ownership

Arm & Hammer, owned by Church and Dwight, is recognized as one of the top ten toothpaste brands in the United States.

Church and Dwight, a consumer packaged goods company, acquired Arm & Hammer in 2001 and has since maintained its status as a subsidiary brand. Under the ownership of Church and Dwight, Arm & Hammer has continued to thrive and innovate.

The commitment to using baking soda as a primary ingredient sets Arm & Hammer apart from other toothpaste brands, ensuring its place among the top contenders in the market.

Conclusion

Sensodyne and Arm & Hammer are reputable toothpaste brands that have made significant contributions to oral care. Sensodyne’s focus on providing relief for individuals with sensitive teeth has gained widespread recognition, making it a trusted choice among consumers and dental professionals.

Arm & Hammer, with its rich history rooted in the versatile properties of baking soda, has solidified its position in the market, offering consumers a natural and effective solution for their oral care needs. With their commitment to innovation and meeting consumer demands, Sensodyne and Arm & Hammer continue to play vital roles in the ever-evolving toothpaste industry.

Aquafresh – A Brand Under GlaxoSmithKline

Aquafresh is a well-known toothpaste brand that has gained popularity for its striped toothpaste and product benefits. It is owned by GlaxoSmithKline, a British conglomerate that specializes in healthcare products.

Aquafresh’s Ownership

Aquafresh has been a part of GlaxoSmithKline since 1989 when the company acquired SmithKline Beecham, the previous owner of Aquafresh. GlaxoSmithKline is a global pharmaceutical and consumer healthcare company with a diverse portfolio of products.

Aquafresh’s Consumer Count

Aquafresh remains a trusted brand among consumers, with a strong following worldwide. In addition to its popularity, Aquafresh shares a sister brand relationship with Sensodyne, another renowned toothpaste brand owned by GlaxoSmithKline.

Based in London, England, GlaxoSmithKline is led by CEO Emma Walmsley, who has emphasized the company’s commitment to providing innovative healthcare solutions. Aquafresh’s consumer count continues to grow, as it consistently delivers products that cater to the evolving needs and preferences of consumers.

Aquafresh’sto the Market

Aquafresh was introduced to the market in 1973, gaining recognition for its unique striped toothpaste. This toothpaste featured three distinct-colored stripes that represented different product benefits – cavity protection, fresh breath, and clean teeth.

The introduction of Aquafresh brought a fresh perspective to the toothpaste market, attracting consumers with its visually appealing and innovative design. Since its inception, Aquafresh has expanded its product line to include variations such as sensitive toothpaste, whitening toothpaste, and more, catering to the diverse needs of its consumer base.

Aim – A Toothpaste Brand by Unilever

Aim is a well-established toothpaste brand that was created by Unilever in 1973. Unilever, a global consumer goods company, recognized the need for a reliable and affordable toothpaste option, leading to the development of the Aim brand.

Aim’s Creation

Unilever introduced Aim toothpaste to the market in 1973. The brand was conceived with the goal of providing consumers with a basic and effective toothpaste option that would be accessible to a wide range of individuals.

Aim garnered attention for its affordability and simplicity, focusing on the core function of toothpaste – promoting oral health. The brand quickly gained popularity among consumers looking for a reliable oral care product at an affordable price point.

Aim’s Ownership

While originally created by Unilever, Aim is now owned by Church & Dwight, a consumer packaged goods company. Church & Dwight obtained the license for Aim toothpaste, adding it to their range of dental care products.

Under the ownership of Church & Dwight, Aim has continued to be a trusted and reliable toothpaste brand. Matthew Farrell, CEO of Church & Dwight, has emphasized the brand’s commitment to providing quality oral care products that meet the needs of consumers.

Expansion of Aim’s Product Line

Through Church & Dwight’s ownership, Aim has expanded its product line to include additional variations and ingredients. One notable addition is the incorporation of baking soda, a versatile ingredient known for its teeth-cleaning and whitening properties.

Baking soda has proven to be a valuable addition to Aim’s toothpaste formulations, allowing the brand to further cater to the diverse needs and preferences of consumers. Church & Dwight’s expertise in developing innovative products, combined with Aim’s affordability and accessibility, has solidified the brand’s position in the toothpaste market.

Conclusion

Aquafresh and Aim are two well-known toothpaste brands that have made a notable impact in the oral care industry. Aquafresh, under the ownership of GlaxoSmithKline, has gained recognition for its striped toothpaste and commitment to delivering product benefits.

Aim, created by Unilever and now owned by Church & Dwight, has established itself as an affordable and reliable toothpaste brand. Both brands have expanded their product lines to cater to the evolving needs of consumers.

Aquafresh’s sister brand relationship with Sensodyne and Aim’s incorporation of baking soda demonstrate the versatility and adaptability of these brands. As consumers continue to prioritize oral health and seek effective yet affordable solutions, Aquafresh and Aim remain trusted and accessible options.

Further innovations and a commitment to consumer satisfaction will likely contribute to the continued success of these toothpaste brands.

Close-Up – A Gel Toothpaste with an Ultra Cinnamon Flavor

Close-Up is a popular toothpaste brand known for its distinct red gel and ultra cinnamon flavor. Created by Unilever in 1967, Close-Up quickly gained recognition for its unique formulation and flavor.

Close-Up’s Creation

Unilever introduced Close-Up toothpaste to the market in 1967. The brand stood out among other toothpaste options at the time due to its innovative gel formulation.

Unlike traditional toothpaste, Close-Up’s gel consistency provided a unique texture and experience during brushing. Furthermore, Close-Up became known for its ultra cinnamon flavor.

The bold and refreshing taste of cinnamon appealed to consumers, setting Close-Up apart from other toothpaste brands that offered more traditional mint flavors. Close-Up’s Ownership

While originally created by Unilever, Close-Up is now licensed to Church & Dwight, a consumer packaged goods company.

Church & Dwight holds the license for Close-Up toothpaste in North America. Under the ownership of Church & Dwight, Close-Up has maintained its reputation as a trusted toothpaste brand.

The company is committed to providing effective oral care products that meet the needs and preferences of consumers. Close-Up’s Target Audience

Close-Up has long been associated with aggressively targeting a younger audience through its advertising campaigns.

With its bold flavors and vibrant packaging, the brand aimed to capture the attention and loyalty of a demographic that actively seeks products that reflect their unique tastes and identity. Close-Up’s marketing efforts have focused on engaging with younger consumers through innovative and energetic advertisements.

These campaigns often feature young, attractive individuals showcasing their confident smiles as a result of using Close-Up toothpaste. By doing so, Close-Up has successfully positioned itself as a toothpaste brand that aligns with the preferences of its target audience.

Pepsodent – A Top Brand in India

Pepsodent is a toothpaste brand that was created as a joint venture between Unilever and Church & Dwight in 1993. Since its introduction, Pepsodent has emerged as one of the top toothpaste brands in India.

Pepsodent’s Creation

Unilever and Church & Dwight partnered to create Pepsodent toothpaste in 1993, specifically targeting the Indian market. The brand recognized the unique oral care needs of Indian consumers and aimed to provide effective solutions to address prevalent dental issues.

Pepsodent’s Popularity

Pepsodent quickly gained popularity in India, becoming one of the most trusted and widely used toothpaste brands in the country. The brand’s success can be attributed to its focus on addressing common dental concerns such as bleeding gums and sensitive teeth.

Pepsodent adopted a proactive approach to oral health by introducing toothpaste variants that specifically target these concerns. By offering products tailored to meet the needs of Indian consumers, Pepsodent has been able to consistently capture a significant market share, reinforcing its status as a top toothpaste brand in the country.

Pepsodent’s Education Initiatives

In addition to providing effective oral care products, Pepsodent has been actively involved in education initiatives to promote oral health awareness among school children. The brand has collaborated with organizations such as the Indian Dental Association and the World Dental Association to develop educational programs focusing on proper oral hygiene practices.

Pepsodent’s initiatives have included awareness campaigns, oral health workshops, and school dental check-up programs. By targeting children, Pepsodent aims to instill good oral care habits from a young age, promoting lifelong dental health.

These educational initiatives have proven to be essential in spreading awareness about the importance of oral hygiene, contributing to the overall oral health improvement of Indian consumers.

Conclusion

Close-Up and Pepsodent are toothpaste brands that have made significant contributions to the oral care industry. Close-Up, with its gel toothpaste and ultra cinnamon flavor, has established a unique and recognizable position in the market.

By targeting a younger audience through its vibrant advertising campaigns, Close-Up has successfully captured the attention and loyalty of consumers. Pepsodent, on the other hand, has emerged as a top toothpaste brand in India, addressing prevalent dental issues such as bleeding gums and sensitive teeth.

Through its focused product offerings and educational initiatives, Pepsodent has been able to promote oral health and awareness among school children, paving the way for a healthier future. Both Close-Up and Pepsodent exemplify the importance of understanding consumer needs and preferences in the oral care industry.

By providing effective solutions and actively engaging with their target audiences, these brands have solidified their positions as trusted choices for individuals seeking quality oral care products. Ultra Brite – A Toothpaste Brand’s Rise and Decline

Ultra Brite is a toothpaste brand that was created by Colgate-Palmolive in 1967.

Initially gaining popularity, Ultra Brite experienced a decline in sales in recent years, leading to its combination with Colgate. Ultra Brite’s Creation

Colgate-Palmolive introduced Ultra Brite toothpaste to the market in 1967.

The brand offered consumers an affordable, effective, and accessible toothpaste option. Ultra Brite quickly gained recognition for its ability to provide thorough cleaning and a refreshing experience.

Ultra Brite’s Popularity

In its early years, Ultra Brite enjoyed significant success, garnering a loyal customer base and establishing itself as a trusted toothpaste brand. Its affordability and effective cleaning properties made it a popular choice among consumers looking for a reliable oral care product.

The decline in sales of Ultra Brite

Despite its initial popularity, Ultra Brite has experienced a decline in sales in recent years. The specific factors contributing to this decline are multifaceted and influenced by various market dynamics.

Changing consumer preferences, competition from other toothpaste brands, and evolving oral care trends have all played a role in Ultra Brite’s declining sales. Noel R.

Wallace, the CEO of Colgate-Palmolive, has addressed the decline in Ultra Brite’s sales. The company recognized the need to reassess the brand’s position and determine the best course of action to meet consumer demands effectively.

Ultra Brite’s Combination with Colgate

In response to the decline in sales, Colgate-Palmolive made the decision to combine Ultra Brite with its flagship toothpaste brand, Colgate. The combination aimed to leverage the strengths of both brands and maximize their market potential.

By merging Ultra Brite with Colgate, Colgate-Palmolive sought to consolidate its portfolio and streamline its product offerings. This strategic move allowed the company to streamline its resources and focus on strengthening its core brand.

Furthermore, the combination with Colgate allowed for the preservation of the best attributes of both brands. Colgate’s long-standing reputation for quality oral care products, combined with Ultra Brite’s affordability, created potential for a powerful product offering that would cater to a wider range of consumers.

The combination of Ultra Brite and Colgate also presented an opportunity for Colgate-Palmolive to tap into new market segments and demographics. By utilizing Colgate’s established presence and marketing strategies, the company aimed to revive and revitalize the Ultra Brite brand, attracting new consumers and capturing market share.

Conclusion

Ultra Brite’s journey from its creation to its combination with Colgate is emblematic of the dynamic nature of the toothpaste market. While Ultra Brite initially experienced success, it ultimately faced challenges in a rapidly evolving industry.

Factors such as changing consumer preferences and increased competition contributed to its decline in sales. The decision to combine Ultra Brite with Colgate reflects Colgate-Palmolive’s strategic approach to adapt to market trends.

By merging the strengths of both brands, Colgate-Palmolive aims to create a revitalized product offering that meets consumer needs while optimizing its market potential. As the toothpaste industry continues to evolve, innovation and adaptation remain critical for brands to stay relevant.

The combination of Ultra Brite and Colgate highlights the importance of strategic decision-making and leveraging the strengths of different brands to drive growth and ensure market success. In summary, this article explored various toothpaste brands and their histories, focus, and current status.

Colgate, Crest, Tom’s of Maine, Sensodyne, Arm & Hammer, Aquafresh, Aim, Close-Up, Pepsodent, and Ultra Brite were highlighted as top toothpaste brands in the United States. We learned about their origins, ownership, target audiences, and unique selling points.

Furthermore, we discussed Ultra Brite’s decline in sales and its combination with Colgate. This article demonstrates the competitive nature of the toothpaste market and the importance of adapting to changing consumer preferences.

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