Using Tumblr for Small Brands: The Platform for Visibility and Customizability
Are you a small brand struggling to gain visibility and new fans? Have you ever considered using Tumblr as a marketing platform?
With over 469 million active users and a total of 30.5 billion posts as of July 2021, Tumblr offers a unique opportunity to expand your brand’s reach and grow your audience.
Reaching New Audiences
One of the most significant advantages of using Tumblr for small brands is the potential to reach new audiences. The platform provides a vast pool of users with diverse interests and lifestyles, making it an excellent opportunity to widen your reach.
Additionally, you can interact with bloggers and other brands through reblogs and collaboration posts, allowing you to tap into a whole new audience through these connections. With a Tumblr account, you can easily customize your content to match your brand’s unique style and preferences.
Whether you want to showcase your products, share your stories, or promote your brand’s culture, there are countless ways to create and share content that aligns with your brand’s voice and values. Tumblr also offers various features such as tags and relevant topics that can help you reach your target audience quickly.
Customizability and Ease of Use
Another significant advantage of using Tumblr is the platform’s customizability and ease of use. Tumblr provides a wide range of customization options, from designing your website layout to creating unique and creative content.
You can use customizable templates, apply custom CSS codes, or create your theme to make your blog stand out from others. Additionally, by using Tumblr’s simple and easy-to-use tools, you can tailor your content to meet your brand’s specific needs.
Even if you have no prior experience with website design or coding, Tumblr’s intuitive features make it possible for non-technical users to create compelling content with ease.
Opportunities on Tumblr for Small Brands
Customizability and Rich Content
Customizability is not limited to your website’s appearance, but it also applies to the content you create and share on the platform. Tumblr allows you to create a diverse range of media-rich content.
You can share text posts, photos, GIFs, videos, and audio files, providing you with a variety of content types to showcase your brand and attract new followers. The platform also encourages creativity and originality, allowing you to create engaging and unique types of content that are different from other social media platforms.
Media-Rich Following Experience
Tumblr provides a media-rich experience for your followers, making it a highly engaging platform for your brand’s followers. By using various multimedia content and creating engaging posts, you can attract followers who find your content informative, entertaining, and visually appealing.
The platform is also optimized for mobile devices, allowing your followers to easily access your content regardless of their preferred browsing device. As a small brand on Tumblr, you have several opportunities to engage with your followers, build brand loyalty, and attract new fans.
From creating and sharing multimedia-rich content to interacting with bloggers and other brands, there are endless possibilities to make your presence known on the platform. By leveraging these opportunities, you can grow your brand’s reach, build its identity, and expand its influence.
In Conclusion,
Tumblr provides small brands with a unique and exciting opportunity to showcase their brand and grow their audience. With its customizable design options and media-rich content, Tumblr offers an engaging platform where brands can showcase their personality and connect with their followers.
By taking advantage of the customization options, using various types of media, and engaging with other creators, brands can establish a strong presence on the platform and attract new followers. If you’re a small brand looking to grow your audience and web presence, consider using Tumblr as your marketing platform and unlock endless opportunities to expand your reach.
Brands Using Tumblr Successfully: Inspirations and Best Practices
As Tumblr continues to grow in popularity as a marketing platform, it’s essential to observe examples of brands that have successfully utilized the platform to reach new audiences, build brand loyalty and showcase their brand’s message. Here are a few examples of brands doing it right and some best practices to incorporate into your Tumblr marketing strategy.
Examples of Brands Using Tumblr
Several brands have taken advantage of Tumblr’s unique features and used them in creative and innovative ways. Here are some examples of brands using Tumblr successfully in their marketing strategy:
1.
Coca-Cola
Coca-Cola is a global brand known for its creativity in marketing. As such, their Tumblr marketing strategy is brilliant and creative.
Coca-Cola uses Tumblr to share visually stunning photos and videos that showcase the brand’s culture and lifestyle. They also create interactive marketing campaigns that engage their followers and interact with other Tumblr users.
2. Netflix
Netflix is a leading entertainment company that understands the power of storytelling, which is at the heart of their Tumblr marketing strategy.
They use Tumblr to create and share engaging content with their audience, including behind-the-scenes photos and videos, GIFs, and short clips. Netflix also interacts regularly with their followers and curates relevant content to keep their feed exciting and fresh.
3. Urban Outfitters
Urban Outfitters is a fashion and lifestyle retailer that excels in utilizing social media platforms.
Their Tumblr marketing strategy is based on a perfect blend of visually stunning photos, interactive campaigns, and relatable content. Urban Outfitters uses Tumblr to showcase their new collections, curate content that matches their brand voice, and engage their audience through fun quizzes and interactive campaigns.
Creative Storytelling Opportunities
One of Tumblr’s most significant advantages is its limitless opportunities for creative storytelling. Whether it’s through photos, videos, GIFs, or text posts, brands have countless ways to express their brand’s message and story.
Brands can use Tumblr to create and share content that goes beyond the standard advertising approach and connects with their audience on a more emotional level. For example, Glossier used Tumblr to share personal stories and experiences related to beauty and skincare, showcasing the importance of self-care and self-love.
Brands can also use Tumblr to showcase their company culture, team members, and share behind-the-scenes content to build a deeper connection with their followers.
Variety of Content Types
Tumblr’s versatility extends beyond the platform’s customization features. Brands can choose from a variety of content types to showcase their brand message and communicate with their audience effectively.
Brands can share photos, videos, GIFs, audio files, and text posts that align with their brand’s unique voice and values. For example, Adobe uses Tumblr to showcase the capabilities of their products and inspires creativity among their audience through visually stunning graphics and videos.
They also curate relevant content and share tips and tricks for creative professionals.
Authentic and Genuine Content
Tumblr users are highly engaged with the content they consume, and a brand’s marketing strategy must align with their expectations. Brands that use genuine and authentic messaging tend to resonate more with Tumblr’s audience, leading to better engagement and brand loyalty.
For example, Nike’s Tumblr Marketing strategy is centered on their brand identity which revolves around their tagline “Just Do It.” They share authentic content related to sports and athletics, including images and quotes from athletes. Their marketing approach focuses more on inspiring their followers to pursue their passion and dreams rather than promoting their products.
Incorporating Best Practices into Your Tumblr Marketing Strategy
To achieve success on Tumblr, brands need to incorporate the following best practices:
1. Define your brand voice, values, and messaging.
2. Use Tumblr’s customization features to create a unique and visually appealing profile and content.
3. Curate relevant content and engage with other Tumblr users to build a following.
4. Share authentic content that resonates with your followers.
5. Experiment with various types of content and track engagement to optimize your strategy.
In Conclusion,
Brands can use Tumblr to engage with their target audience, showcase their brand’s identity, and ultimately boost brand loyalty. By observing examples of successful brands and following the best practices, small brands can create an effective Tumblr Marketing strategy that stands out among other marketing channels.
Remember to keep content authentic, experiment, and engage with your followers consistently. With these efforts, Tumblr can be turned into a powerful tool to drive your marketing objectives.
Tips for Engaging and Growing Audience on Tumblr: Best Practices
Tumblr provides small brands with an excellent opportunity to showcase their brand’s message and build their audience. However, growing your following on Tumblr requires effort, creativity, and consistency.
Here are some tips to help brands engage with their audience and grow their Tumblr following:
Engaging with Others on the Platform
One of the essential aspects of growing your following on Tumblr is engagement. Engage with other users by reblogging and commenting on their posts.
Interacting with a broad range of users increases brand visibility and establishes a sense of community on the platform. Additionally, hosting Q&A sessions and participating in events hosted by other Tumblr users can increase engagement with your brand.
Respond to questions and feedback and show appreciation for their inputs. Responding to positive feedback improves brand loyalty, while addressing negative feedback can provide opportunities for improvement.
Utilizing Existing Assets
Brands can also engage with their audience and grow their following by repurposing existing content. Brands can take existing content, such as blog posts, social media posts, or email newsletter content, and repurpose it into Tumblr-friendly posts.
Repurposed content requires less effort, and creating a consistent stream of content becomes more manageable. For example, Nike’s Tumblr marketing strategy is to repurpose their “Just Do It” tagline, which resonates well with their audience.
They use the tagline in various formats, including visuals, videos, and engaging text posts that motivate their audience.
Sharing on Other Social Platforms
Another crucial strategy for growing your Tumblr following is sharing your Tumblr content on other social media platforms. Share your Tumblr content on Facebook, Twitter, Instagram, and other social media platforms to reach a broader audience.
Not only will this increase brand visibility, but it will also attract new followers to your Tumblr blog. PR “Don’ts” for Brands
When brands are trying to establish their brand presence online, it’s important to note what not to do.
Avoid making common PR mistakes to stay ahead of the competition. Here are some PR “Don’ts” for small brands:
Product before PR
Brands should focus on building a positive user experience before promoting their products. Brands that prioritize product promotion at the expense of user experience may lose user loyalty and struggle to grow their following.
Educate Journalists About Your Company
Brands should also take the time to educate journalists about their company. Brands should provide journalists with accurate and detailed information about their products and services.
Poor brand representation can lead to negative publicity, which can harm brand reputation.
Strategy for Specific Social Platforms
Each social media platform has different nuances, which means that brands need to develop a platform-specific marketing strategy. Brands should take the time to study each social media platform, evaluate the type of audiences they attract, and determine the best way to engage with their audience based on the platform nuances.
For example, LinkedIn is a professional social media platform, and brands should maintain a professional style of communication. Twitter, on the other hand, is more informal, and brands can experiment with witty, humorous, and sarcastic messaging.
In Conclusion,
Growing a Tumblr following requires effort, creativity, and consistency. Brands can grow their following, and maximize engagement by engaging with other users, repurposing existing content, and sharing their Tumblr content on other social media platforms.
Avoid common PR mistakes by focusing on user experience over product promotion, educating journalists about your brand, and developing a social media platform specific marketing strategy. These tips, among others, can help small brands establish a strong presence on Tumblr and achieve their marketing goals.
In conclusion, using Tumblr as a marketing platform offers small brands the opportunity to reach new audiences, showcase their brand’s message, and build a loyal following. By leveraging the platform’s customizability, engaging with others, repurposing existing content, and sharing across social media platforms, brands can effectively engage and grow their Tumblr audience.
Additionally, brands should be mindful of PR “don’ts,” such as prioritizing user experience over product promotion, educating journalists, and tailoring their strategies to the nuances of each social media platform. Embracing these practices can lead to successful Tumblr marketing campaigns and help small brands establish a strong online presence.
Don’t miss out on the potential of Tumblr as a valuable platform to connect with your target audience and grow your brand.