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12 Social Media Gurus: Experts to Follow for Business Success

Social media has become an integral part of our lives. From browsing the web to connecting with friends and family, social media has completely changed the way we interact with the world around us.

As such, it’s essential that businesses leverage social media to build their brand and connect with customers. Unfortunately, for many businesses, navigating the ever-changing social media landscape can be overwhelming.

That’s why we’ve compiled this list of social media gurus to follow and Kim Garst, CEO of Social Media Branding, who specializes in helping others build a social media presence.

Top Social Media Experts on Twitter:

1.

Mari Smith (@MariSmith)

Mari Smith is known as the “Queen of Facebook” and has built a career around her in-depth knowledge of the platform. With over 680,000 followers on Twitter, Mari provides her followers with up-to-date insights and best practices for using Facebook to build a brand.

2. Gary Vaynerchuk (@garyvee)

Gary Vaynerchuk is a social media giant with over 2.2 million followers on Twitter.

He has a wealth of knowledge on all things social media, but his area of expertise is in digital marketing. Gary offers practical tips and real-life examples of how businesses can leverage social media to their advantage.

3. Jay Baer (@jaybaer)

Jay Baer isn’t just a social media expert; he’s a marketing superstar.

Jay has helped numerous companies grow their businesses through digital marketing, and his blog, Convince and Convert, is a go-to resource for businesses looking to improve their social media game. With over 277,000 followers on Twitter, Jay’s insights are invaluable.

4. Ann Handley (@annhandley)

Ann Handley is a content marketing expert and a Wall Street Journal bestselling author.

Her book, Everybody Writes, has become a must-read for businesses looking to improve their content marketing efforts. With over 428,000 followers on Twitter, Ann is an excellent resource for businesses looking to create high-quality content.

5. Social Media Examiner (@SMExaminer)

Social Media Examiner is a blog dedicated to providing businesses with the latest social media news and best practices.

With over 527,000 followers on Twitter, Social Media Examiner is a reliable source of information for businesses looking to stay ahead of the game. Brief profiles of the experts and their areas of expertise:

Mari Smith is an expert on Facebook, providing her followers with the latest updates and best practices for building a brand on the platform.

Gary Vaynerchuk is an expert in digital marketing and provides practical tips and real-life examples of how businesses can leverage social media to their advantage. Jay Baer is a marketing superstar, providing his followers with expert insights on all things social media.

Ann Handley is a content marketing expert and a Wall Street Journal bestselling author, providing businesses with the tools they need to create high-quality content. Finally, Social Media Examiner is a go-to resource for businesses looking to stay ahead of the game when it comes to the latest social media news and best practices.

Kim Garst:

Kim Garst is the CEO of Social Media Branding, a company that specializes in helping individuals and businesses build their social media presence. Garst believes that social media is a powerful tool for businesses to connect with customers and build brand awareness.

She offers practical tips and advice on everything from creating content to building a following on social media platforms. Garst’s focus is on helping businesses leverage the power of social media to build their brand and connect with customers.

She believes that social media is one of the most effective ways to create meaningful connections with customers and that building a strong social media presence is essential for any business that wants to succeed in today’s digital landscape. Garst’s expertise extends beyond social media marketing, with a focus on leveraging social media for customer service and engagement.

She believes that businesses can use social media to create a positive customer experience and build strong relationships with their customers.

In conclusion:

Social media has become an essential tool for businesses to connect with customers and build brand awareness.

However, navigating the ever-changing social media landscape can be challenging. That’s why it’s essential to follow experts who can provide insights and best practices for using social media effectively.

Social media gurus like Mari Smith, Gary Vaynerchuk, Jay Baer, Ann Handley, and Social Media Examiner are great resources for businesses looking to stay ahead of the game. Kim Garst, CEO of Social Media Branding, is an expert at helping businesses leverage social media to build their brand and connect with customers.

With these resources at their disposal, businesses can create a meaningful social media presence that drives engagement and growth. 3) Amy Porterfield:

When it comes to Facebook marketing, one expert who has become a go-to resource is Amy Porterfield.

With over 460,000 followers on Facebook, Porterfield has established herself as a leading authority on using the platform to build an audience and drive sales for businesses. Porterfield’s expertise extends beyond Facebook marketing, but her area of specialization is where she truly shines.

Her book, Facebook Marketing All-in-One For Dummies, has become a must-read for businesses looking to improve their Facebook marketing efforts. The book covers topics ranging from creating engaging content to using Facebook Insights to measure success.

In addition to her book, Porterfield offers online training courses and webinars that provide businesses with actionable tips and insights on how to use Facebook to build their brand and connect with customers. Her courses cover topics such as developing a Facebook marketing strategy, creating effective Facebook ads, and how to use Facebook Live to engage with your audience.

Porterfield’s approach to Facebook marketing is all about building relationships with customers and creating engaging content that resonates with them. She advises businesses to focus on creating content that provides value to their audience and to be consistent in their posting schedule.

By building a following of engaged fans, businesses can drive traffic to their website, generate leads, and ultimately increase sales. Overall, Amy Porterfield’s expertise in Facebook marketing has made her a valuable resource for businesses looking to improve their social media efforts on the platform.

Her book and online courses provide actionable tips and advice that any business can use to enhance their Facebook marketing strategy. 4) Christine Perkett:

Christine Perkett is a PR and social media industry leader with over 20 years of experience in the field.

Throughout her career, Perkett has worked with some of the world’s most recognizable brands, including AT&T, UPS, and Dunkin’ Donuts. Perkett’s expertise in PR and social media has made her a sought-after speaker and consultant.

She regularly speaks at industry events and is a contributor to publications such as Forbes, Inc., and Entrepreneur. Her expertise spans a wide range of topics, including content marketing, crisis management, and branding.

One aspect of Perkett’s approach to PR and social media that stands out is her focus on building relationships with customers. She believes that to be successful in PR and social media, businesses must prioritize their relationships with customers and focus on providing them with value.

Perkett is a proponent of using social media to engage with customers, answer their questions, and address any concerns they may have. Perkett’s active presence in social media conversations, particularly on Twitter, has made her a recognizable figure in the industry.

She uses the platform to share insights and best practices with her followers, as well as to engage in conversations with other industry leaders. Her Twitter feed is a valuable resource for businesses looking to stay up-to-date on the latest trends and best practices in PR and social media.

Overall, Christine Perkett’s expertise and thought leadership in PR and social media have made her a valuable resource for businesses looking to improve their digital marketing efforts. Her focus on building relationships with customers and providing them with value is a foundation that any business can use to enhance their PR and social media strategy.

5) Ann Handley:

Ann Handley is a top social media influencer and leader, known for her expertise in content marketing and writing. With over 428,000 followers on Twitter, Handley provides businesses with insights and best practices for creating high-quality content that resonates with their audiences.

Handley’s role as the Chief Content Officer at MarketingProfs has made her a valuable resource for businesses looking to improve their content marketing efforts. MarketingProfs is a leading provider of marketing training and education, and Handley oversees the development of content that helps businesses stay current with the latest trends and best practices in the industry.

Handley’s approach to content marketing is grounded in the belief that businesses must provide value to their audiences. She believes that creating high-quality content that is engaging, informative, and entertaining is essential to building a loyal following of engaged fans.

Handley advises businesses to focus on creating content that is consistent with their brand voice and resonates with their target audience. Handley’s expertise extends beyond content marketing, with a focus on social media as a means for businesses to connect with their audiences and build relationships.

She regularly shares her insights and best practices on Twitter, providing businesses with practical tips and advice on how to leverage social media to their advantage. Overall, Ann Handley’s recognition as a top social media influencer and leader, combined with her role at MarketingProfs, has made her a valuable resource for businesses looking to improve their content marketing efforts.

Her approach, grounded in providing value to audiences, is a foundation any business can use to create high-quality content that drives engagement and growth. 6) Liz Strauss:

When it comes to thought-provoking blogging on social media, Liz Strauss is a top name to know.

Strauss is known for her highly prolific and thoughtful blogging, covering topics ranging from content marketing to branding to social media strategy. Strauss’s reputation as a thoughtful blogger is well-deserved, as she provides readers with insights that are both enlightening and actionable.

She takes a human-centric approach to social media, emphasizing the importance of building relationships and connecting with audiences on a personal level. Strauss’s brilliant insights on social media are grounded in her belief that businesses must focus on creating content that is authentic and meaningful to their audiences.

She advises businesses to focus on building relationships with their followers, creating content that resonates with their interests and needs. Strauss’s approach to social media is not just about building a following but about providing value to her followers.

This is reflected in her blog, which covers a range of topics that are meant to help her readers improve their social media efforts. Overall, Liz Strauss’s reputation as a thoughtful blogger and her brilliant insights on social media make her a valuable resource for businesses looking to improve their digital marketing efforts.

Her focus on building relationships and providing value is a foundation that any business can use to enhance their social media strategy. 7) Renee Blodgett:

Renee Blodgett is a marketing expert and the founder of Magic Sauce Media, a company that focuses on innovation and branding.

Blodgett’s company works with businesses to create unique and compelling brand experiences that stand out in today’s crowded marketplace. Magic Sauce Media’s emphasis on innovation sets them apart from other marketing agencies.

Blodgett understands that in order to thrive in today’s fast-paced digital landscape, businesses must constantly push the boundaries and think outside the box. With her expertise and guidance, Magic Sauce Media helps brands develop innovative strategies that capture the attention of consumers and drive business growth.

Blodgett’s potential as a role model in the marketing world is evident in her accomplishments and the success of her company. She has been recognized as a visionary leader who understands the power of branding and its impact on business success.

Her entrepreneurial spirit and commitment to excellence make her an inspiration for aspiring marketers looking to make their mark in the industry. Blodgett’s focus on branding is rooted in her belief that a strong brand is essential for business success.

She understands that brands are more than just logos and taglines; they are the essence of what a business stands for and how it connects with its audience. Blodgett advises businesses to be authentic, consistent, and emotionally engaging in their branding efforts, ensuring that every touchpoint with their audience is aligned with their brand values.

Overall, Renee Blodgett’s expertise in innovation and branding, as well as her potential as a role model in the marketing world, make her a valuable resource for businesses looking to differentiate themselves in a competitive marketplace. With her guidance and strategic insights, businesses can create unique brand experiences that resonate with their audience and drive business growth.

8) Eve Mayer Orsburn:

Eve Mayer Orsburn is a digital marketing expert and a leading authority on LinkedIn. Her expertise and influence on the platform have earned her the reputation as a go-to resource for businesses looking to leverage LinkedIn for professional networking and business growth. Orsburn’s expertise on LinkedIn stems from her extensive experience using the platform to connect with professionals, build relationships, and generate business opportunities.

She understands the intricacies of LinkedIn and provides businesses with actionable tips and strategies on how to optimize their LinkedIn profiles, engage with their network, and generate leads. One of Orsburn’s notable contributions to the LinkedIn community is her active presence on Twitter.

She regularly tweets about everything related to LinkedIn and beyond, sharing insights, industry news, and best practices. Her tweets provide valuable information for businesses looking to enhance their LinkedIn presence and stay up-to-date on the latest trends and developments in the social media landscape.

Orsburn’s expertise goes beyond just LinkedIn, as she is a digital marketing strategist with a holistic understanding of other social media platforms and digital marketing channels. She understands the importance of integrating LinkedIn with other marketing efforts to create a comprehensive and cohesive digital marketing strategy.

With her insights and expertise, Orsburn helps businesses harness the power of LinkedIn to build their professional network, establish thought leadership, and drive business growth. By leveraging her strategies and advice, businesses can unlock the full potential of LinkedIn and maximize their ROI on the platform.

In conclusion, Eve Mayer Orsburn’s expertise and influence on LinkedIn, as well as her active presence on Twitter, make her a valuable resource for businesses looking to enhance their professional networking and digital marketing efforts. Her insights and strategies help businesses leverage the power of LinkedIn to build their network, establish thought leadership, and generate business opportunities.

With her guidance, businesses can unlock the full potential of LinkedIn and achieve their marketing and business goals. 9) Mari Smith:

Mari Smith is a renowned expert in social media, with a focus on helping small businesses navigate the ever-changing digital landscape.

With her expertise as a speaker, author, and social media strategist, Smith has made a significant impact in the realm of social media marketing. One area where Smith stands out is her dedication to helping small businesses leverage social media to their advantage.

Recognizing the limited resources and budget constraints that small businesses often face, Smith provides practical tips and strategies that are tailored to their specific needs. She understands that for small businesses, social media can be a game-changer, providing them with an opportunity to level the playing field and compete with larger, more established brands.

Smith’s expertise as a speaker, author, and social media strategist has made her a sought-after resource for businesses looking to improve their social media presence. She has spoken at numerous conferences and events, sharing her insights and strategies with audiences eager to learn from her experiences.

Her books, including “The New Relationship Marketing” and “Facebook Marketing: An Hour a Day,” have become go-to resources for businesses looking to enhance their social media strategies. Smith’s approach to social media is grounded in the belief that building genuine relationships with customers is key to success.

She emphasizes the importance of creating content that resonates with the target audience and encourages engagement. Smith advises businesses to be consistent in their messaging, to listen to what their audience wants, and to respond to feedback.

Overall, Mari Smith’s focus on helping small businesses with social media, combined with her expertise as a speaker, author, and social media strategist, make her an invaluable resource for businesses looking to enhance their social media strategies. Her practical tips and strategies provide small businesses with the tools they need to succeed in the digital marketplace.

10) Sharon Feder:

Sharon Feder is the Chief Operating Officer (COO) of Mashable, a leading media and entertainment company focused on technology, digital culture, and social media. As the COO, Feder plays a crucial role in shaping the company’s overall strategy and ensuring its success in the ever-evolving digital landscape.

Feder’s extensive knowledge of social media and its impact on the industry has been instrumental in the growth and success of Mashable. She understands the power of social media in shaping trends, influencing consumer behavior, and driving engagement.

With her expertise, Feder helps shape the direction and content offerings of Mashable to align with the interests and needs of their audience. One area where Feder stands out is her ability to predict and analyze industry trends.

She has an innate understanding of the social media landscape and its ever-changing dynamics. This knowledge allows her to guide Mashable in producing relevant and timely content that resonates with their audience and keeps them at the forefront of industry trends.

Feder’s role as the COO of Mashable gives her valuable insights into the inner workings of a highly successful media organization. She understands the challenges and opportunities that arise in the digital media landscape and leverages her expertise to drive innovation and growth within the company.

Feder’s contributions to the industry go beyond her role at Mashable. She is often called upon as a thought leader and expert in social media, speaking at conferences and events to share her insights and knowledge.

Her expertise and experience make her an influential figure in the world of social media and a sought-after resource for businesses looking to navigate the digital landscape. In conclusion, Sharon Feder’s role as the COO of Mashable, coupled with her extensive knowledge of social media and its impact on the industry, make her a valuable resource for businesses looking to stay ahead of the curve.

Her insights and expertise help businesses understand the evolving dynamics of social media and leverage it to their advantage. With her guidance, businesses can navigate the complex world of social media and achieve their marketing and business goals.

11) Kristie Wells:

Kristie Wells is a prominent figure in the social media industry, best known for founding Social Media Club (SMC) and promoting industry standards and ethics. SMC serves as a platform for professionals to come together, share knowledge, and discuss best practices in the ever-evolving landscape of social media.

Wells’s dedication to promoting industry standards and ethics is evident in her work with SMC. The organization aims to establish guidelines and ethical frameworks that professionals can follow when engaging in social media marketing.

By setting these standards, SMC helps businesses and professionals uphold ethical practices, maintain transparency, and build trust with their audiences. In addition to her work with SMC, Wells is active in sharing social media news and insights through her engaging presence on Twitter.

She keeps her followers informed about the latest trends, tools, and strategies in the social media space. Her tweets provide valuable industry insights and encourage discussions among professionals, further fostering a sense of community and knowledge sharing.

Wells’s focus on industry standards and ethics is rooted in the belief that social media can have a profound impact on society, and it is crucial for professionals to wield this power responsibly. She emphasizes the importance of authenticity, transparency, and respectful engagement.

By promoting ethical practices, Wells contributes to creating a healthier and more transparent social media environment. Overall, Kristie Wells’s founding of Social Media Club and her dedication to promoting industry standards and ethics make her a respected figure in the social media industry.

Her work with SMC and her engaging presence on Twitter enable professionals to stay informed, elevate their practices, and contribute positively to the social media landscape. 12) Claire Diaz-Ortiz:

Claire Diaz-Ortiz is a digital strategist and entrepreneur known for her role as the former head of Twitter’s philanthropic initiatives.

Her work at Twitter involved developing and implementing strategies to leverage the power of social media for positive social impact. Diaz-Ortiz’s role in leading Twitter’s philanthropic initiatives highlights her deep commitment to social innovation and making a difference through social media.

Her work involved collaborating with organizations, nonprofits, and individuals to utilize Twitter’s platform and reach to address societal challenges and promote positive social change. Beyond her professional role, Diaz-Ortiz shares her insights and expertise through her tweets, providing valuable information and unique perspectives on social innovation and the intersection of technology and society.

Her tweets offer practical advice, thought-provoking ideas, and reflections on the evolving landscape of social media and its potential for positive impact. Diaz-Ortiz’s understanding of social innovation extends beyond Twitter.

She is a sought-after speaker and author, sharing her knowledge and experience with audiences around the world. Her books, including “Social Media Success for Every Brand” and “One Minute Mentoring,” provide practical insights and actionable strategies for organizations looking to harness the power of social media and make a difference.

Diaz-Ortiz’s expertise in leveraging social media for philanthropic initiatives and her insights on social innovation make her a valuable resource for businesses, nonprofits, and individuals looking to make an impact in their communities. Her contributions to the industry and her commitment to positively leveraging social media highlight the transformative potential of digital platforms.

In conclusion, Claire Diaz-Ortiz’s role in leading Twitter’s philanthropic initiatives and her tweets about social innovation and insights on Twitter make her a respected figure in the social media industry. Her work in leveraging social media for positive social impact and her expertise in digital strategies offer valuable lessons for organizations and individuals seeking to utilize social media for social good.

With her guidance and insights, businesses and nonprofits can navigate the social media landscape to drive positive change and create meaningful impact in their communities. In conclusion, this article has highlighted the expertise and contributions of several influential figures in the social media industry.

From Mari Smith’s focus on helping small businesses and Kristie Wells’s dedication to industry standards, to Sharon Feder’s extensive knowledge of social media and Claire Diaz-Ortiz’s role in philanthropic initiatives, these experts have made significant impacts in their respective areas. Their insights, strategies, and ethical practices serve as valuable resources for businesses and professionals navigating the ever-changing social media landscape.

The importance of building genuine relationships, providing value, and utilizing social media for positive impact are common threads throughout. As businesses strive to succeed in the digital realm, the wisdom and expertise of these industry leaders offer valuable guidance and inspiration.

By adopting their strategies and embodying their principles, businesses can navigate the social media landscape with confidence and authenticity, harnessing its power to connect, engage, and make a lasting impact.

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