The world is changing, and so are our career paths. With the rise of sustainable development and environmental concerns, there is an increasing demand for green careers.
These careers cover a wide range of fields, from technology and design to clean energy and agriculture. In this article, we will explore the role of social media in green careers and highlight ten twitter gurus to follow if you are interested in pursuing a career in sustainability.
Why is social media important for green careers? Social media is a powerful tool for networking, job searching, and staying up-to-date with the latest industry trends.
It provides a platform for professionals to connect with one another, share knowledge, and exchange ideas. Moreover, social media can help job seekers find opportunities that are tailored to their interests and skills.
Recruiters often post job openings on social media platforms, making it easier for job seekers to access relevant information. For green careers, social media can be particularly helpful.
Sustainability is a rapidly growing field, and there are many niche areas, such as renewable energy, green design, and eco-tourism, where professionals can specialize. Social media platforms allow individuals to connect with experts in these areas, learn from their experiences, and get advice on career paths.
Moreover, social media is a great way to showcase your passion for sustainability. By curating a professional profile and engaging in relevant conversations, you can establish yourself as a thought leader in the field.
This can lead to job opportunities or partnerships with like-minded organizations.
Twitter Gurus for Green Careers
1. Ariel Schwartz (@arielhs)
Ariel Schwartz is a senior editor at FastCompany’s FastCo Exist, where she covers design, sustainability, technology, and social good.
She is passionate about innovative solutions to some of the world’s greatest environmental challenges. 2.
Bill McKibben (@billmckibben)
Bill McKibben is a leading environmentalist, activist, and founder of 350.org, a global movement working to halt climate change. He is an expert on the politics and economics of renewable energy and a vocal critic of the Keystone XL pipeline.
3. Elaine Hsieh (@ehsieh)
Elaine Hsieh is the Director of Marketing and Communications at VERGE, a platform for accelerating the clean economy.
She is an expert on clean transportation, microgrids, energy markets, and agricultural technology. 4.
Hannah Jones (@hjones_nike)
Hannah Jones is the Chief Sustainability Officer and Vice President of Innovation at Nike, where she leads the company’s global sustainability strategy. She is an advocate for open data, green supply chains, and environmentally responsible consumer products.
5. Hunter Lovins (@hlovins)
Hunter Lovins is the President of Natural Capitalism Solutions, a company dedicated to creating a sustainable future for the planet.
She is an expert on corporate sustainability, natural capitalism, and climate change, and has been recognized by Time Magazine as a “Hero of the Environment.”
6. Janelle Heslop (@janelleheslop)
Janelle Heslop is a Principal at GreenOrder, a strategic advisory firm specializing in corporate sustainability.
She is an expert on the water technology, green chemistry, climate change, and corporate sustainability. 7.
Jigar Shah (@JigarShahDC)
Jigar Shah is the Co-Founder and President of Generate Capital, a company that invests in sustainable infrastructure. He is also the founder of SunEdison, a solar energy company, and the Carbon War Room, an organization that fights climate change through market-based solutions.
8. Jonah Sachs (@JonahSachs)
Jonah Sachs is the founder and CEO of Free Range Studios, a creative agency that uses storytelling and new media to drive social change.
He is an expert on social media, branding, and marketing for social good. 9.
NASA Climate (@NASAClimate)
NASA Climate is the official Twitter account for NASA’s Earth Science Division, which studies the Earth’s climate and environmental systems. They provide access to fascinating visualizations of climate data and information about NASA’s missions to study the Earth.
10. CityLab from The Atlantic (@citylab)
CityLab is a publication from The Atlantic that explores urban sustainability, the future of cities, and innovation in public space.
They cover a wide range of topics, from transportation and housing to culture and technology.
Conclusion
In conclusion, social media is a valuable tool for professionals interested in green careers. It provides access to industry experts, job opportunities, and the latest trends in sustainability.
By following these Twitter gurus, you can stay informed and connected to the world of green careers. So go ahead and hit that follow button! You never know what opportunities might come your way.
3) Ariel Schwartz’s FastCo Exist
Fast Company’s FastCo Exist is a website dedicated to the intersection of design, sustainability, technology, and social good. It is a must-read publication for professionals interested in the rapidly evolving field of sustainability and offers a wealth of resources for staying up-to-date on the latest trends and innovations.
One of the key focuses of FastCo Exist is the role of technology in creating a more sustainable future. The website covers topics such as clean energy, green transportation, smart cities, and sustainable agriculture, all of which are critical areas for reducing our impact on the environment.
FastCo Exist also highlights design innovations that contribute to sustainable living. From eco-friendly furniture to green building materials, there are many innovative designs that prioritize sustainability without compromising on functionality or aesthetics.
In addition, FastCo Exist provides a platform for social enterprises and impact-driven organizations to showcase their work. The website features stories of companies and individuals who are making a positive impact on people and the planet, inspiring readers to take action and make a difference in their own communities.
If you are interested in pursuing a career in sustainability, FastCo Exist is an essential resource. The website offers a wealth of job listings and networking opportunities, helping to connect you to industry experts and thought leaders in the field.
4) Bill McKibben’s Climate Change Campaigning and Writing
Bill McKibben is a leading environmentalist, activist, and author. His work as the founder of 350.org and as a writer has played a significant role in raising awareness about climate change and pushing for action to address it.
McKibben’s most recent book, Oil and Honey, chronicles his experiences as an environmentalist and his collaboration with a Vermont beekeeper. The book explores the intersection of environmental activism and local agriculture, highlighting the need for a sustainable, local economy that prioritizes the health of the planet and its inhabitants.
In addition to his work as an author, McKibben’s activism has been instrumental in the fight against climate change. As the founder of 350.org, he has helped to catalyze a global movement to reduce carbon emissions and transition to a clean energy future.
The organization’s campaigns, such as the push to stop the Keystone XL pipeline, have brought national and international attention to the urgent need to address climate change. McKibben’s writing and activism have earned him numerous awards and recognition, including the Right Livelihood Award for his work in tackling climate change and the Gandhi Peace Award for his dedication to social justice.
In conclusion, Ariel Schwartz’s FastCo Exist and Bill McKibben’s climate change campaigning and writing are both essential resources for anyone interested in pursuing a career in sustainability. FastCo Exist provides up-to-date information on emerging trends, technologies, and design innovations that prioritize sustainability.
Meanwhile, McKibben’s work highlights the urgency of the climate crisis and the need for action. Together, these resources offer a valuable perspective on the exciting and critical field of sustainability.
5) Elaine Hsieh’s Energy and Technology Insights
Elaine Hsieh is a leader in the energy industry, with deep expertise in the areas of clean transportation, microgrids, energy markets, and agriculture technology. As the Director of Marketing and Communications at VERGE, a platform for accelerating the clean economy, Hsieh is on the forefront of emerging trends and developments in sustainable energy.
One area of particular focus for Hsieh is clean transportation. In recent years, there has been a growing interest in electric and hybrid vehicles, as well as other alternative modes of transportation that reduce carbon emissions.
Hsieh has been at the forefront of this movement, working with innovators and industry leaders to promote the adoption of clean transportation solutions. Hsieh is also an expert in microgrids, which are self-contained energy systems that can be disconnected from the main power grid.
Microgrids offer a range of benefits, including increased energy efficiency, improved resilience, and reduced reliance on fossil fuels. Hsieh has been instrumental in promoting the adoption of microgrids, particularly in areas where energy access is limited.
In addition, Hsieh is a recognized authority on energy markets and agriculture technology. Her insights into the workings of these industries are invaluable for professionals interested in sustainability and the clean economy.
If you are looking to stay up-to-date on the latest developments in these areas, Hsieh’s work is a must-read. 6) Hannah Jones’ Corporate Sustainability at Nike
Hannah Jones is the Chief Sustainability Officer and Vice President of Innovation at Nike, where she leads the company’s global sustainability strategy.
Her work focuses on creating sustainable, innovative solutions that promote the health of the planet and its inhabitants. One of the key areas of focus for Jones is open data.
Nike is committed to transparency, and Jones has been instrumental in using data to drive sustainability initiatives. The company has released information on its environmental footprint, supply chain, and labor practices, enabling stakeholders to hold the company accountable for its actions.
This transparency has helped to build trust and credibility for the company, positioning it as a leader in corporate sustainability. Jones has also been a driving force in advocating for green supply chains.
Nike is committed to responsible sourcing and sustainable production practices, and Jones has worked to ensure that the company’s suppliers comply with strict environmental and social standards. This has included the adoption of new technologies, such as waterless dyeing, that enable Nike to reduce its environmental footprint while maintaining product quality.
Finally, Jones is committed to promoting the adoption of green consumer products. Nike has been a leader in this space, with products such as its Flyknit shoe that uses less material and reduces waste.
Jones has worked to expand the company’s offerings of sustainable products, positioning Nike as a leader in the sustainable fashion space. In conclusion, Elaine Hsieh’s energy and technology insights and Hannah Jones’ corporate sustainability work at Nike are both essential resources for anyone interested in pursuing a career in sustainability.
Hsieh’s work provides valuable insights into emerging trends and developments in the clean energy space, while Jones’ work offers a model for corporate sustainability and innovation. Together, these resources offer a comprehensive and informative perspective on the exciting world of sustainability.
7) Hunter Lovins’ Thought Leadership and Natural Capitalism
Hunter Lovins is a renowned thought leader in the field of sustainability and a leading advocate for natural capitalism. As the President of Natural Capitalism Solutions, Lovins has dedicated her career to promoting sustainable business practices that value and protect natural resources while generating economic value.
One of Lovins’ key contributions to the field of sustainability is her work on natural capitalism. Natural capitalism is an economic model that advocates for the integration of environmental and social considerations into business decision-making.
It emphasizes the importance of investing in natural and human capital, rather than relying solely on financial capital. Through her research, writing, and speaking engagements, Lovins has been instrumental in popularizing the concept of natural capitalism.
She has demonstrated how businesses can implement sustainable practices that not only benefit the environment but also lead to increased profitability and long-term success. Lovins’ work has inspired countless companies to adopt sustainable practices and has helped shape policies and regulations that promote corporate sustainability and responsibility.
Lovins’ expertise is not limited to natural capitalism. She is also a recognized authority on corporate sustainability and the impacts of climate change.
Through her research and consulting, she has provided guidance to numerous organizations seeking to reduce their environmental footprint and enhance their sustainability performance. Her work has helped companies understand the risks and opportunities associated with climate change, leading to more informed and sustainable business practices.
Furthermore, Lovins has a deep connection with the Rocky Mountains, which has influenced her approach to sustainability. As a resident of the region, Lovins has witnessed firsthand the effects of climate change on the delicate ecosystems of the Rockies.
Her experiences have fueled her dedication to finding practical solutions to mitigate climate change and protect the natural beauty of the region. Lovins’ advocacy for sustainability in the Rocky Mountains has had far-reaching impacts, inspiring individuals and businesses alike to take action and protect this invaluable natural treasure.
8) Janelle Heslop’s Green Insights
Janelle Heslop is a prominent expert in sustainability and corporate sustainability, with a focus on water technology, green chemistry, and climate change. As a Principal at GreenOrder, a strategic advisory firm specializing in corporate sustainability, Heslop provides valuable insights and guidance to companies seeking to become more environmentally responsible.
One of Heslop’s areas of expertise is water technology. Water scarcity is a pressing global issue, and Heslop has been at the forefront of developing innovative solutions to address this challenge.
She has worked with companies to implement water-saving technologies, improve water management practices, and create sustainable water strategies. Heslop’s insights into water technology help companies conserve water resources and minimize their environmental impact.
Heslop is also well-versed in green chemistry, which involves the design and development of chemical products and processes that are environmentally friendly. Green chemistry aims to minimize the use of hazardous substances and reduce waste and pollution.
As companies strive to adopt more sustainable practices, Heslop’s expertise in green chemistry has become increasingly important. She helps businesses identify alternatives to harmful chemicals, implement cleaner production processes, and develop sustainable product lines.
Furthermore, Heslop’s work encompasses the broader challenges of climate change and corporate sustainability. She helps companies understand the risks and opportunities associated with climate change and develop strategies to reduce their greenhouse gas emissions.
Heslop also assists businesses in integrating sustainability into their corporate strategies, ensuring that environmental considerations are aligned with their long-term goals. Heslop’s work at GreenOrder on corporate sustainability involves providing insights and guidance to companies seeking to improve their sustainability performance.
She helps organizations develop sustainability frameworks, set targets, measure and report on their environmental impact, and engage with stakeholders. Heslop’s expertise assists companies in navigating the complex landscape of sustainability, aligning their practices with global best practices, and effectively communicating their sustainability efforts to stakeholders.
In conclusion, Hunter Lovins’ thought leadership on natural capitalism and Janelle Heslop’s expertise in water technology, green chemistry, and corporate sustainability are valuable resources for professionals in the field of sustainability. Lovins’ work on natural capitalism has encouraged companies to integrate sustainability into their business models, while Heslop’s insights provide practical guidance on water conservation, green chemistry, and climate change adaptation.
Together, these individuals contribute greatly to the advancement of sustainable practices and the development of a more environmentally responsible business landscape. 9) Jigar Shah’s Renewable Energy Insights
Jigar Shah is a leading expert in the field of renewable energy, with a particular focus on solar energy.
As the founder of SunEdison, a solar energy company, and the Carbon War Room, an organization that promotes market-based solutions to climate change, Shah has played a significant role in advancing the adoption of renewable energy globally. One of Shah’s key contributions to the renewable energy industry is his work in popularizing the concept of solar power purchase agreements (PPAs).
Shah recognized that the upfront cost of installing solar panels was a major barrier to adoption for many businesses and organizations. He pioneered the idea of allowing customers to purchase solar energy on a “pay-as-you-go” basis, where the cost of the solar installation and maintenance is paid through a long-term contract.
This innovative financing model revolutionized the solar industry and made it more accessible to a wider range of customers. Shah’s expertise also extends beyond solar energy.
Through the Carbon War Room, he has been instrumental in promoting market-based solutions to climate change. The organization has focused on sectors such as shipping, aviation, and real estate, where significant emissions reductions can be achieved through efficiency improvements and the adoption of renewable energy sources.
Shah’s insights into these industries have helped shape strategies that prioritize sustainability and contribute to the transition to a low-carbon economy. Furthermore, Shah’s work has had a global impact.
Through SunEdison, he has helped develop and implement large-scale solar projects in various countries, making a significant contribution to the worldwide expansion of renewable energy capacity. In addition, his role at the Carbon War Room has brought together global stakeholders and facilitated collaborations to address climate change and promote sustainability.
10) CityLab’s Urban Sustainability and Innovation
CityLab, a publication from The Atlantic, is a leading resource for insights and discussions on urban sustainability, the future of cities, and innovation in public space. The publication covers a diverse range of topics that intersect with urban planning, design, technology, and social issues.
One of the key areas of focus for CityLab is urban sustainability. As the world becomes increasingly urbanized, the challenges associated with sustainability in cities are becoming more pressing.
CityLab provides in-depth analysis and reporting on topics such as renewable energy in urban environments, sustainable transportation solutions, green building practices, and urban resilience to climate change. The publication highlights innovative projects and initiatives that are transforming cities into more sustainable and livable spaces.
In addition to urban sustainability, CityLab explores the intersection of cities and innovation. The publication showcases the latest technological advancements that are reshaping urban life, from smart cities and the Internet of Things (IoT) to data-driven urban planning and mobility solutions.
CityLab examines how these innovations can improve the quality of life in cities and address pressing urban challenges, such as congestion, pollution, and social inequality. Moreover, CityLab delves into the importance of public space in urban environments.
The publication explores the design and use of public spaces, highlighting examples of innovative urban planning that promote community engagement, social interaction, and environmental sustainability. CityLab recognizes the vital role that public spaces play in creating vibrant and inclusive cities and advocates for their preservation and enhancement.
By providing a platform for in-depth reporting and analysis, CityLab stimulates critical discussions and drives the conversation on urban sustainability and innovation. Its coverage of cutting-edge projects, trends, and ideas inspires city planners, policymakers, and urban dwellers to reimagine and shape the cities of the future.
In conclusion, Jigar Shah’s insights on renewable energy and CityLab’s coverage of urban sustainability and innovation are invaluable resources for professionals and enthusiasts in the fields of sustainable energy and urban planning. Shah’s pioneering work in solar energy and market-based solutions has helped pave the way for a cleaner and more sustainable future.
CityLab’s exploration of urban sustainability and innovation provides a deep understanding of the challenges and opportunities facing cities and offers inspiration for transforming urban environments into sustainable and inclusive spaces. Together, these resources contribute to the advancement of sustainable practices and a more livable and resilient urban future.
In conclusion, this article has highlighted the importance of social media in green careers and provided insights into ten influential Twitter gurus to follow in the field of sustainability. We have explored the resources offered by FastCo Exist, the thought leadership of individuals like Bill McKibben and Jigar Shah in climate change and renewable energy, and the expertise of Elaine Hsieh, Hannah Jones, Hunter Lovins, Janelle Heslop, and CityLab in various aspects of sustainability and innovation.
The article underscores the significance of staying informed, networking, and showcasing one’s passion for sustainability through social media. By following these Twitter gurus and leveraging social media platforms, professionals can access valuable knowledge, job opportunities, and connections that can shape their green careers and contribute to a sustainable future.